Is it a new map?
It might be?
There's an interesting ARG that just started with Fortnite. To get you up to speed...
1. Rocket event goes off last week.
2. Rocket seems to be causing dimensional rifts around the map that sucks in/removes whatever they're near once a day at 9:00pm EST.
3. One of the rifts showed up on the Durr Burger sign. 24hrs later, the sign is removed from the game.
4. Now this starts happening...
We might be getting a new desert themed map this week but that's just a guess at this point.