CEO Bob Eiger Said His Disney Parks Are Crowded And Over Priced

[karmakid]

Disney CEO Iger says his crowded theme parks cost too much

Disney’s theme parks have become too expensive and crowded, CEO Bob Iger says, and he wants to fix that.

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"I've always believed that Disney was a brand that needed to be accessible, and I think that in our zeal to grow profits, we may have been a little bit too aggressive about some of our pricing," he said Tuesday. "And I think there's a way to continue to grow that business but be smarter about how we price."

Iger mentioned Disney's recent steps to reduce pricing, such as its decision in January to rescind the parking fee for guests at Walt Disney World hotels. He said the company will continue to adjust pricing based on visitor feedback but did not give specific examples.