??? You can't get there? But you get where? Hate Town? What is the issue, exactly? You want to hate a large company comprised of thousands because some guy in Microsoft's advertising department saw something a fan created with their content and liked it enough to use it? Quite frankly, I honestly think the guy should be proud someone in Microsoft's advertising department liked it enough to use it, but how on earth would he have ownership of it? That makes 0 sense. What exactly is this guy entitled to? NONE of it is his property!
This hits pretty close to me. It really reminds me of a fake ad I made up way back when, in design school when the "new" VW Beetle came out, I made an ad with the concept car hiding in the middle of carpet fibres, within a larger image of a rug. The headline just said "Snug". I remember just wishing I'd have sent it to VW so they could use it. I would have never dreamed that they would actually owe me something for it, because it's not like I was contacted to make it for them. Why the hell do so many people feel so entitled now a days?
I like how the headline is big, bad "Microsoft" at fault, and not some entitled Millennial claims ownership over Microsoft's content.