Yeah, Sony didn't repeatedly take cheap shots at MS's DRM/Digital Distribution model to insight consumer fear and backlash against Microsoft's poorly communicated message because Sony, although they desire digital profits and full control just as much, had zero solution for it at launch. If you cannot lead, take cheap shots at competition and get the market and media to believe in shadows. This has been Sony's go to for as long as poorly communicating/advertising has been Microsoft's. I remember when Sony was preaching how nobody gave a s*** about online games when the DC had it....and what about the recent EA Access....'bad for consumers" load of crap? All I am saying is what MS was building, and Steam later introduced to high praises, was a more consumer friendly digital distribution system than you find with movies or music. Any chance of that is gone now but the fact remains, digital distribution IS the one and only future for games. I know it, you know if and now Gamestop knows it.