Google Has No Plans To Lower Its 30% Cut On Google Play

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karmakid

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Sep 11, 2013
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https://www.gamesindustry.biz/articles/2019-02-11-google-has-no-plans-to-lower-its-30-percent-cut


In an earnings call following the tech giant's latest financials, transcribed by Seeking Alpha, the executive team was asked whether this was the "right long-term rate for Google Play" after "large developers are starting to come up with... workarounds."

This is almost certainly a reference to Epic Games' decision last summer to release Fortnite on Android via a separate launcher rather than the official store, with founder Tim Sweeney telling GamesIndustry.biz at the time 30% was "too high a cost" for developers to stomach.


"On Google Play... thousnads of developers rely on it to safely and seamlessly distribute their game to billions of Android users worldwide. And we invest a lot in our infrastructure to continuously make sure their overall experience is safe and results in high engagement and for the developer's back.

"So I think there's a value exchange there and it's been the industry standard. And so, I think we will continue down that path... but obviously always adapt to where the market is."