343i's Dan Chosich has made me believe in Halo again, and it's all thanks to a recent Halo 6 Mixer stream. In the stream the dev discusses the main principles behind Halo: Infinite's premiere trailer, which include hope and connecting to Halo's old-school legacy. Infinite's premiere trailer was inspired largely in part from Halo: Combat Evolved and other themes found in previous games, making it a callback that longtime fans can answer.
It's clear that a lot of passion, love, and effort went into Halo: Infinite's reveal footage. It was calculated in such a way that inspires many of the core tenants of the Halo franchise (hope, mystery, wonder, etc) and honestly it did its job quite well.
The full stream is absolutely worth watching but here are some of my favorite bits:
"At 343 we take time to look back at ourselves and Halo and how we've promoted Halo in the past. One thing we really looked at was how Halo has been marketed," 343 Industries Narrative Experiences Director Dan Chosich said.
"One thing we really wanted to change in coming out with Infinite was the perception. Instead of starting around fear like with Halo 4 and Halo 5, we really wanted to focus Infinite's campaign around hope. We really wanted to have more hope, more mystery, more wonder, more agency, more heroism, and more symbolism in the trailer. We really wanted to focus on that feeling of being able to have a living world at your fingertips and to get back to what Halo 1 espoused."
"So our next steps were how do we turn fear to hope. Our north star became: we wanted to leave the audience believing. That this is a place where players want to live in, explore, and fight for."