Opinion Mitch Dyer of IGN and his faux outrage to appease social justice warrior clicks.

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I am a sinner.
Sep 11, 2013
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In typical social justice warrior fashion, IGN editor, Mitch Dyer, took to his soapbox and decry Activision’s recent Call of Duty viral social media ad campaign. Not sure if Mitch is a social justice warrior himself but his piece on IGN oozes social justice warrior fanaticism. For those that don’t know, Activision’s Call of Duty Twitter feed changed for a short time to a new account named “Current Events Aggregate.” Current Events Aggregate is the news source in Call of Duty: Black Ops 3. The Twitter account tweeted about an explosion at a port in Singapore. Some people mistook it for an actual news story. At least that’s what we’re lead to believe by his piece.

In Mitch Dyer’s piece he called the marketing campaign “dirty” because it “deliberately confusing, and to mislead someone into thinking people have been harmed.” Give me a break. How anybody could mistake a news source that nobody has ever heard of, was the same address as the Call of Duty Twitter account, and no other news source was running the story, as the real thing, is absurd. This outrage that Dyer showed in his piece is nothing but pandering to the every growing population of the over-sensitive social justice warrior community.

There’s a screenshot in the piece of one tweet and some responses. People were confused but nobody in that screenshot believed it to be legitimate. Dyer even says, “While it's simple enough to figure out this whole thing is fake by clicking through and seeing the username…” Ok, so, it’s easy to figure out it was fake, the account was the same as Call of Duty’s official Twitter account, just a different name and look, and no other news outlet was carrying the story. How again are we supposed to be so outraged at Activision and Call of Duty deceiving the public and playing on fears again? Again, give me a break.

Of course, when social justice warriors surround with wagons, companies need to issue an apology. Treyarch's Jason Blundell had to respond to an IGN inquiry as to what was going on since the wagons were circling, “I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way.” That was so unnecessary. At no point should anybody have been forced to apologize for that, let alone Jason Blundell. I’m sure the people at IGN will claim nobody was forced, but, when you write an over-dramatic, social justice warrior appeasing piece, and then ask for a comment... IGN knew exactly what they were doing.

In what’s becoming all too normal in today’s video game opinion pieces, fabricating shock and creating drama when there is none in order to garner clicks is... well... the norm. Unfortunately, the Dyer piece got a click from me. I’m glad I read it though. It gave me another reason on the list of why I shy away from reading an opinion piece from most writers on other sites. Many pieces are filled with rubbish in order to create a story out of nothing to make sure there’s content to add every half hour no matter the legitimacy. I sure as hell wouldn’t want to write that way.
 
IGN...lolz.

Social Justice Warriors definition; a person or group of persons too stupid to tell the real world from the fictitious world--Yes, Morpheus did warn us.
 
I'm all for hating call of duty and activision for any given reason, and it was a stupid move, (Should have kept the name) but as opposed to ubisofts many PR f*** ups, this wasn't a suspiciously wired satchel in a crowded area of a major city, it was just...a tweet. I'm sure he doesn't actually believe the crap he's spewing, even fake outrage gets attention.

Which is always the point.
 
I'm all for hating call of duty and activision for any given reason, and it was a stupid move, (Should have kept the name) but as opposed to ubisofts many PR f*** ups, this wasn't a suspiciously wired satchel in a crowded area of a major city, it was just...a tweet. I'm sure he doesn't actually believe the crap he's spewing, even fake outrage gets attention.

Which is always the point.
Honestly, I'm tired of even the capitulation, heartfelt or not. If anyone thought that was real, they should apologize to humanity for wasting air. This outrage culture has got to stop. It's hip to be a "victim", and it is destroying minds and sewing division in a world that doesn't need more help in that regard.

I agree about that UBIsoft one though. That creates genuine fear, and fosters a "boy-who-cried-wolf" mentality that could well get people killed if they can just rationalize something as a prank.

Ironically, I watched some youtube prank where this guy makes his girlfriend think their kid dies right in front of them, and people were stepping up to defend it because it's a prank. If someone made me think my kid was killed, they wouldn't be conscious, and I wouldn't be friends with them anymore without a real apology and assertion that it wouldn't happen again. I can't even imagine the mental anguish and torture that would cause even if it was temporary.
 
I can't imagine how many more copies of Call of Duty would be sold if it was published by anyone else but Activision. The amount of hate they get must cost them money. You'd never know it going by the sales each year but wow.
 
I'm going to have to disagree somewhat. The article does take it way beyond what it truly is, but it's still something, something unnecessary and still potentially harmful. It's really irrelevant if people are stupid or not. Or if it only took a few clicks to figure out it wasn't real. Maybe my opinion is more an indictment of people than Activision, but I would have predicted that response. And if you can predict that people will be afraid then it is irresponsible.

I don't think the real concern is people so convinced that they are organizing relief missions or going into a panic. Even if people were only worried for a few seconds or took a minute before they double checked the source what was the point? Activision clearly put some effort into making it appear more real than it needed to be, and the scary fact is that for many people a twitter update is now how they receive news. It's how legitimate information reaches them. Again, a two click fact check and people's stupidity is largely irrelevant. We are all fully aware that some people will not check, and that some people are easy to alarm, even if in both cases it's only a few seconds to a few minutes.

In fact the tweets seem to fit precisely what IGN/Mitch Dyer is being accused of here, I am cutting this out of the full sentence, but it fits."but fabricating shock and creating drama when there is none in order to garner clicks is... well... the norm."

I don't believe that anyone was trying to create hysteria or a panic, but it does seem likely they were trying to play on a short-term fear or alarm. For some that might just be "marketing" but I still don't like it. Like someone above me mentioned if someone tried to play on my fear for a prank I would put real fear in them and it would not be a prank.

I don't think people should be offended, it's not even the topic of terrorism that is the issue here. This seems an awfully contrived way to present a world's fiction to the public and if no intent of alarm was meant at all then the marketing team is just as ignorant as anyone truly in a panic.

I don't see any real victims here in the long run, and I don't think this is anything to get behind, but as much as I want tell people to stop being victims I think we have a responsibility to stop doing things that could reasonably hurt people... especially when the point is to sell units of a billion dollar franchise.

Why go out of your way to do something that could foreseeably make someone believe there was a terrorist attack or natural disaster or whatever? I'm not offended, I'm still going to buy COD, I enjoyed the beta, but the tweets just seem like a bad idea any way you look at it.
 
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Here was the real marketing plan: make fake story that was fake enough to get overly sensitive journalist laughed at for inadvertently advertising obvious fake story + new Call of Duty game.
 
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I'm going to have to disagree somewhat. The article does take it way beyond what it truly is, but it's still something, something unnecessary and still potentially harmful. It's really irrelevant if people are stupid or not. Or if it only took a few clicks to figure out it wasn't real. Maybe my opinion is more an indictment of people than Activision, but I would have predicted that response. And if you can predict that people will be afraid then it is irresponsible.

I don't think the real concern is people so convinced that they are organizing relief missions or going into a panic. Even if people were only worried for a few seconds or took a minute before they double checked the source what was the point? Activision clearly put some effort into making it appear more real than it needed to be, and the scary fact is that for many people a twitter update is now how they receive news. It's how legitimate information reaches them. Again, a two click fact check and people's stupidity is largely irrelevant. We are all fully aware that some people will not check, and that some people are easy to alarm, even if in both cases it's only a few seconds to a few minutes.

In fact the tweets seem to fit precisely what IGN/Mitch Dyer is being accused of here, I am cutting this out of the full sentence, but it fits."but fabricating shock and creating drama when there is none in order to garner clicks is... well... the norm."

I don't believe that anyone was trying to create hysteria or a panic, but it does seem likely they were trying to play on a short-term fear or alarm. For some that might just be "marketing" but I still don't like it. Like someone above me mentioned if someone tried to play on my fear for a prank I would put real fear in them and it would not be a prank.

I don't think people should be offended, it's not even the topic of terrorism that is the issue here. This seems an awfully contrived way to present a world's fiction to the public and if no intent of alarm was meant at all then the marketing team is just as ignorant as anyone truly in a panic.

I don't see any real victims here in the long run, and I don't think this is anything to get behind, but as much as I want tell people to stop being victims I think we have a responsibility to stop doing things that could reasonably hurt people... especially when the point is to sell units of a billion dollar franchise.

Why go out of your way to do something that could foreseeably make someone believe there was a terrorist attack or natural disaster or whatever? I'm not offended, I'm still going to buy COD, I enjoyed the beta, but the tweets just seem like a bad idea any way you look at it.
It said Call of Duty on the Twitter page. Nobody needed to go to another page to tell. It was there. Also, when you went to the Call of Duty Twitter page, this was it. There was no way to tell it was anything different than a marketing campaign unless you're completely oblivious. Of course, some people are. There's an exception to almost every rule. What they did, AFAIK, is exactly what happens in the game. There's a social media aspect inside the game where you'll be getting real-time tweets like what happened, from what I'm gathering.

If someone went to the Call of Duty Twitter page, saw that it was different, an unheard of news source, that still said Call of Duty on the page, and no other news source on the planet is running the story, that's their problem. I can see the blow-back from what Ubi did. Not this. This was fantasy all the way and only the most oblivious would see it any other way.
 
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People like this in the world is why I'm increasingly becoming a hermit. I fear for my daughter's future. It is a world of egg shells now and I am not an egg shell type of guy.
 
It said Call of Duty on the Twitter page. Nobody needed to go to another page to tell. It was there. Also, when you went to the Call of Duty Twitter page, this was it. There was no way to tell it was anything different than a marketing campaign unless you're completely oblivious. Of course, some people are. There's an exception to almost every rule. What they did, AFAIK, is exactly what happens in the game. There's a social media aspect inside the game where you'll be getting real-time tweets like what happened, from what I'm gathering.

If someone went to the Call of Duty Twitter page, saw that it was different, an unheard of news source, that still said Call of Duty on the page, and no other news source on the planet is running the story, that's their problem. I can see the blow-back from what Ubi did. Not this. This was fantasy all the way and only the most oblivious would see it any other way.

You mean the tweet itself or their page? I honestly have not been on twitter myself in probably 2+ years, but it doesn't seem like a place where most people do much more than quickly browse through a constant feed of information. I'm betting it gets retweeted faster than anything gets checked.

And the in-game fictional twitter function might explain the idea behind this, but seeing how we haven't played the game outside the multiplayer beta the connection would be lost on most of us.

I should be clear, the outrage is uncalled for, it's not even particularly offensive, it's just a terrible idea. Twitter is essentially a source of one news type or another for most people. It is not broadly, in fact quite rarely, as far as I know, used for the telling of fiction. And the call of duty marketing team decided to post a fictional disaster, modified to look more like news that it otherwise would have, on a media source used almost exclusively for news.

The only reason these tweets would be remotely interesting to anyone, including a call of duty fan is if it make someone think it's real, even it's just for an instant. The fiction itself is not particularly compelling. The @callofduty should give it away, I give you that, but I think if you have to check against real news sources to verify if it's real it's gone too far already. Good work, you made someone afraid or concerned for a few seconds. Not really offensive, just stupid.

But the real issue is the retweet. Once it's retweeted it's fair game to people's feeds who have no idea what call of duty is (which is kind of the point of marketing mind you) and many people aren't particularly knowledgeable when it comes to social media. People are getting strange, but real information in their feeds through retweets all the time, this would not have appeared any different. Of course they should question it, but why create the situation where you have to question if an act of terror is real or not?

I don't see anything insidious or malicious, it's just a terrible idea.
 
You mean the tweet itself or their page? I honestly have not been on twitter myself in probably 2+ years, but it doesn't seem like a place where most people do much more than quickly browse through a constant feed of information. I'm betting it gets retweeted faster than anything gets checked.

And the in-game fictional twitter function might explain the idea behind this, but seeing how we haven't played the game outside the multiplayer beta the connection would be lost on most of us.

I should be clear, the outrage is uncalled for, it's not even particularly offensive, it's just a terrible idea. Twitter is essentially a source of one news type or another for most people. It is not broadly, in fact quite rarely, as far as I know, used for the telling of fiction. And the call of duty marketing team decided to post a fictional disaster, modified to look more like news that it otherwise would have, on a media source used almost exclusively for news.

The only reason these tweets would be remotely interesting to anyone, including a call of duty fan is if it make someone think it's real, even it's just for an instant. The fiction itself is not particularly compelling. The @callofduty should give it away, I give you that, but I think if you have to check against real news sources to verify if it's real it's gone too far already. Good work, you made someone afraid or concerned for a few seconds. Not really offensive, just stupid.

But the real issue is the retweet. Once it's retweeted it's fair game to people's feeds who have no idea what call of duty is (which is kind of the point of marketing mind you) and many people aren't particularly knowledgeable when it comes to social media. People are getting strange, but real information in their feeds through retweets all the time, this would not have appeared any different. Of course they should question it, but why create the situation where you have to question if an act of terror is real or not?

I don't see anything insidious or malicious, it's just a terrible idea.
The idea that people get news through twitter makes me queezy. Sound bites tell you nothing, and distort the truth far more often than not. It's like reading the headline and not the article.
 
The idea that people get news through twitter makes me queezy. Sound bites tell you nothing, and distort the truth far more often than not. It's like reading the headline and not the article.

Pretty sure you can pay for classes that teach you this, it is called speed reading :grin:
 
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Is it much different from phoning in a fake bomb threat to your local school/police department/embassy?
 
just imagine the chaos if social media was around back when War of The Worlds was broadcast in the 30's.



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IGN comment section is nearly as bad as youtube, come to think of it why the hell do i even go there for my news?!