That's bs..They were quiet as a mouse when Forza Horizon 3 reviews came out.
Come on, they're not going to compliment Phil every time another iteration of Forza (or Halo or Gears) comes out. I think one of them complimented him on the X launch.
With global trade shows now getting new game announcements and some companies holding their own events later in the year like PSX it would seem that "winning E3" is becoming far less important than it used to be. You can win E3 showing games that aren't coming out for 2 or 3 years so how meaningful has it ever really been anyway?
Yeah, hard to say. It means a lot to gaming forums and social media for a few weeks. I'm sure that carries over into word-of-mouth and public perception, but no one could say how much.
Some E3's create big shifts, though. Think of 2013, for instance.