There's strong rumors that Apple will be updating AppleTV to support Bluetooth controllers. There's no app store per se for the AppleTV but that's rumored to come along as well. While support has been mixed with the recent ability to use a controller for your iPhone, using one for the AppleTV will seem more natural and give the feeling of playing on a console. The user base isn't massive for AppleTV. If they somehow make a splash reveal, and really push the controller option, it could give the AppleTV new life and make it more than just the "hobby" that Steve Jobs called the AppleTV.
via iLounge
via iLounge
iLounge has heard from reliable industry sources that Apple TV will soon be getting proper game support in an update, likely to come in March or earlier. We’ve heard that developers are currently working on Bluetooth controller options, and it’s expected that games could be downloaded directly to the Apple TV rather than relying on another iOS device as an intermediary. One developer has suggested that game support could be backward-compatible with the current-generation Apple TV. However, it’s unknown what current Apple TVs would use for storage — it’s possible iCloud could be part of a solution. This update would effectively put Apple TV on par with the latest Roku devices, which have already had their own app stores for some time. An Apple TV App Store has been awaited for years.