While most of the studios planning to air movie trailers during Super Bowl XLVIII have already provided a sneak peek at their films, Paramount Pictures has been extremely secretive about Transformers: Age of Extinction. The Super Bowl will mark the first airing of official footage from Transformers: Age of Extinction.
It seems not giving away the trailer before the Super Bowl is paying off for Paramount, as a recent poll by Fandango indicates that the Transformers: Age of Extinction trailer is the most anticipated Super Bowl movie ad by a long shot. According to The Wrap, 48 percent of the voters in a Fandango poll picked Transformers: Age of Extinction as the Super Bowl movie trailer or ad that they were most looking forward to seeing.