Activision Turns Down New IP’s, Focus On COD

Why bother making new and innovative games when you can rehash the same terrible game each year for over a decade.
 
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Why bother making new and innovative games when you can rehash the same terrible game each year for over a decade.

Making the same terrible game every year for a decade? They clearly have lots to learn from the Madden team if they want to make it to 20 or 30 years.
 
Making the same terrible game every year for a decade? They clearly have lots to learn from the Madden team if they want to make it to 20 or 30 years.

I haven't played any of those since '08 and I don't like those games either.