Things such as ticket pre-sales, social media chatter, and trailer views make it easy to gauge first week box office earnings. Sites like BoxOfficeMojo, my go-to to see how films will fare or are faring, have good track records when it comes to predicting dollar amounts.
Alita cost around 200mil to make, which may or may not include advertising costs, and is only expected to bank around 30mil in its opening weekend in North America.
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