ChinaJoy 2014 - The 12th China Digital Entertainment Expo & Conference 2014

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ChinaJoy 2014 - The 12th China Digital Entertainment Expo & Conference 2014
DATE: 2014/07/31 - 2014/08/03


http://www.chinaexhibition.com/trad...l_Entertainment_Expo_and_Conference_2014.html

ChinaJoy 2014

The 12th China Digital Entertainment Expo & Conference 2014 (ChinaJoy 2014), a platform for the comprehensive development of Chinese electronics products, is organized by Howell International Trade Fair Limited and will be staged at Shanghai New International Expo Centre (SNIEC) from July 31 to August 3, 2014.

The China Digital Entertainment Expo & Conference (ChinaJoy) is held annually in late July in Shanghai. Every year, there are about 180,000 audiences, exhibitors and professionals as well as nearly 10,000 journalists attending the expo, making it the largest trade show in China’s digital entertainment field.

Among the top three game expos in the world, China Digital Entertainment Expo & Conference (ChinaJoy) is the No.1 game expo in China and even in Asia. China Digital Entertainment Expo & Conference (ChinaJoy)is meant to strengthen domestic game supervision, actively regulate the markets of electronics and internet publications, rigorously fight against piracy in order to encourage and support legal game products, and establish a platform for the comprehensive development of Chinese electronics products.

 

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http://venturebeat.com/2014/06/23/c...s-for-the-xbox-one-launch-in-china-interview/
both Sony and Microsoft will be there


GamesBeat: You’re one of the potential keynote speakers at ChinaJoy, the big game tradeshow in Shanghai. I wonder what larger topics you’d like to address in front of an audience like that. Could you describe what that event is like for a Westerner, someone who isn’t familiar with it?
Xiao: I don’t know if I want to say anything too serious, but China Joy, on first impression—It’s a very crowded, noisy, Mardi Gras type of event. There are game companies and game journalists and game consumers from every corner of the world come to celebrate the culture of gaming. This year, I’m not sure, but it seems like it’s getting hotter and hotter, especially with the topics of both mobile and console coming up. Microsoft and Sony are both setting up stages at China Joy. They’re putting big dollars into promoting their platforms.

From my side, I don’t know what I would talk about yet, but eventually I’ll share some of my views from traveling around the world, talking to different people, and looking at different markets. I want to offer a global perspective. Being a purely Chinese developer and publisher is the past for us.
I just came back from Russia. I stayed for only two days, but I met a lot of people and talked about games in Russia as well. It was very interesting. It’s a growing market. Global players like us have a chance in emerging markets like that.




GamesBeat: At this point, do you already have a lot of console titles in the works? Or are you still in a conception stage?
Xiao: We have some studios working on projects already, building specifically for Xbox One. Not only Chinese studios, but also studios we’ve acquired in the west. We have at least three studios working on console at this time. By the time Xbox One launches in China, we hope to be among the titles initially offered on the platform. We’ve been working for a while. We didn’t ask all of our studios to start developing console-based games, but we have two or three working already. After the launch, once we see the initial reaction, then we’ll decide on fuller investment in the consoles.






GamesBeat: The Chinese domestic market, I think, is on schedule to become the largest market in the world very soon. Maybe not this year, but maybe next year. I wonder how you think that’s going to change the global game market.

Xiao: It’ll be an interesting trend. More Chinese developers and publishers are moving to the world stage. More Chinese types of games — not just stories and characters, but business models as well — can be influential. Chinese gamers have completely different behavior compared to U.S. players. But as the Chinese market gets bigger and stronger, more Chinese types of games will be introduced to the world. Different player behaviors will gradually fuse together, I think. There won’t be such a clear line of separation around different parts of the world.
That’s the bigger trend. China will make different kinds of games available to the world, with different kinds of fun. People will have more choices in their entertainment.