I think executives all over see COD and Destiny raking in tons of cash on microtransactions and they just jump without seeing the multiple failures/risks.
The live service bubble is bursting. Bungie was probably the most successful at it outside of COD, and even they had tons of ups and downs.
The reality is that gamers can consume their content faster than they can make it. You have to invest a ton of resources to even get these kinds of games off the ground, and of course at any moment, people could jump ship for another game. I think Bungie kind of hit that covid gaming void a few years ago when there were not a lot of games. Now there's tons of other good games to play and they aren't printing money anymore.
I think the suits see a steady money stream, when in reality it is a house of cards. 7 months with no new content is going to have even the die hards drop off fast, and things like they tried to pull with the "starter pack" just accelerate that. They are not going to be able to market their way around this.
The live service bubble is bursting. Bungie was probably the most successful at it outside of COD, and even they had tons of ups and downs.
The reality is that gamers can consume their content faster than they can make it. You have to invest a ton of resources to even get these kinds of games off the ground, and of course at any moment, people could jump ship for another game. I think Bungie kind of hit that covid gaming void a few years ago when there were not a lot of games. Now there's tons of other good games to play and they aren't printing money anymore.
I think the suits see a steady money stream, when in reality it is a house of cards. 7 months with no new content is going to have even the die hards drop off fast, and things like they tried to pull with the "starter pack" just accelerate that. They are not going to be able to market their way around this.