Embracer Being a Poorly Ran Company

karmakid

karmakid

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embracer.com

Embracer Group enters into an agreement to acquire Eidos, Crystal Dynamics, and Square Enix Montréal amongst other assets - Embracer Group

Embracer Group AB (”Embracer”) has entered into an agreement to acquire the development studios Crystal Dynamics, Eidos-Montréal, Square Enix Montréal, and a catalogue of IPs including Tomb Raider, Deus Ex, Thief, Legacy of Kain and more than 50 back-catalogue games from SQUARE ENIX HOLDINGS...
embracer.com embracer.com

*edit to add below for background/info drop (natives to the home of Swede )

Embracer Group - Wikipedia

en.m.wikipedia.org en.m.wikipedia.org

Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad. The company was established under the name Nordic Games Licensing in 2011 as part of Nordic Games Group and as the parent of publisher Nordic Games GmbH.
 
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Over 50 titles included.

Surprised its not MS or Sony buying them at that price.
 
The Wolf King said:
Over 50 titles included.

Surprised its not MS or Sony buying them at that price.
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I would imagine MS was busy with the Bethesda and/or Activision deal while Embracer were locking this down.

Do we know what the 50 IPs are? If not I'm sure a reddit use will have a list by day's end.
 
The Wolf King said:
Over 50 titles included.

Surprised its not MS or Sony buying them at that price.
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How many of those titles really stand to make a good amount of money? I saw someone on another forum that was "shocked" Sony didn't go for Tomb Raider, they already have Uncharted etc so that would ne too similar to a game they already make.

MS probably doesn't want to do anything else until the Activision/Blizzard deal is finalized and that won't be for over a year, it's still slightly questionable if the FTC will allow the deal to go through. A lot of the titles included in that deal are basically dead IP at this point so I'm not sure how much value is really there.
 
JinCA said:
How many of those titles really stand to make a good amount of money? I saw someone on another forum that was "shocked" Sony didn't go for Tomb Raider, they already have Uncharted etc so that would ne too similar to a game they already make.

MS probably doesn't want to do anything else until the Activision/Blizzard deal is finalized and that won't be for over a year, it's still slightly questionable if the FTC will allow the deal to go through. A lot of the titles included in that deal are basically dead IP at this point so I'm not sure how much value is really there.
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Over a year, nah. The Acti deal will close this year, maybe early 2023.
 
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At that price its a steal. Embracer, just picked up a very talented group of developers and a slew of valuable IPs.

Seems more than likey Square Enix just wanted to off load their western devs and IPs. I guess they wlil be out of scapegoats when titles don't " perform up to their expectations".

The acquisition wars are in full swing and I don't believe this will be the last big name pick up of the year.
 
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karmakid said:


embracer.com

Embracer Group enters into an agreement to acquire Eidos, Crystal Dynamics, and Square Enix Montréal amongst other assets - Embracer Group

Embracer Group AB (”Embracer”) has entered into an agreement to acquire the development studios Crystal Dynamics, Eidos-Montréal, Square Enix Montréal, and a catalogue of IPs including Tomb Raider, Deus Ex, Thief, Legacy of Kain and more than 50 back-catalogue games from SQUARE ENIX HOLDINGS...
embracer.com embracer.com

*edit to add below for background/info drop (natives to the home of Swede )

Embracer Group - Wikipedia

en.m.wikipedia.org en.m.wikipedia.org

Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad. The company was established under the name Nordic Games Licensing in 2011 as part of Nordic Games Group and as the parent of publisher Nordic Games GmbH.
Click to expand...

Anyone but 10cents is a win for me.
 
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Reactions: DarkPassenger
I fully believe Microsoft would have been all over this if they were not waiting for the Activision deal to close. I believe I read that they wouldn’t be able to purchase anyone else until after the deal closes.
 
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"The Transaction will assist the Company in adapting to the changes underway in the global business environment by establishing a more efficient allocation of resources, which will enhance corporate value by accelerating growth in the Company's core businesses in the digital entertainment domain. In addition, the Transaction enables the launch of new businesses by moving forward with investments in fields including blockchain, AI, and the cloud. The move is based on the policy of business structure optimization that the Company set forth under the medium-term business strategy unveiled on May 13, 2021.

The Transaction will also provide an opportunity to better align our overseas publishing function with our organization in Tokyo, revisit the current governance structure and associated reporting lines, and advance integrated group management with the goal of maximizing the worldwide revenue generated from future titles launched by the group's studios in Japan and abroad.

Going forward, the Company's development function will comprise its studios in Japan, Square Enix External Studios, and Square Enix Collective. The Company's overseas studios will continue to publish franchises such as JUST CAUSE, OUTRIDERS, and Life is Strange."
 
karmakid said:

"The Transaction will assist the Company in adapting to the changes underway in the global business environment by establishing a more efficient allocation of resources, which will enhance corporate value by accelerating growth in the Company's core businesses in the digital entertainment domain. In addition, the Transaction enables the launch of new businesses by moving forward with investments in fields including blockchain, AI, and the cloud. The move is based on the policy of business structure optimization that the Company set forth under the medium-term business strategy unveiled on May 13, 2021.

The Transaction will also provide an opportunity to better align our overseas publishing function with our organization in Tokyo, revisit the current governance structure and associated reporting lines, and advance integrated group management with the goal of maximizing the worldwide revenue generated from future titles launched by the group's studios in Japan and abroad.

Going forward, the Company's development function will comprise its studios in Japan, Square Enix External Studios, and Square Enix Collective. The Company's overseas studios will continue to publish franchises such as JUST CAUSE, OUTRIDERS, and Life is Strange."
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This makes me laugh, so they got rid of the devs and IP to double down on their previously announced focus on NFTs and Blockchain, a market that's down 92% since September and isn't looking good.
 
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If Embracer are the THQ Nordic guys, color me excited. They've done a good job of bring classic games to modern platformers either as a port or as a remaster/remake.
 
sharkboy1200 said:
If Embracer are the THQ Nordic guys, color me excited. They've done a good job of bring classic games to modern platformers either as a port or as a remaster/remake.
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yeah-they-are-true.gif


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embracer.com

Embracer Group enters into agreement to acquire Tripwire Interactive - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Saber Interactive[1], has entered into an agreement to acquire 100 percent of the shares of award-winning US developer and publisher Tripwire Interactive from its four current owners. Tripwire Interactive is well-known for the...
embracer.com embracer.com

embracer.com

Embracer Group enters into an agreement to acquire Singtrix - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Freemode[1], has entered into an agreement to acquire Singtrix LLC (“Singtrix”) from its founders. [1] Acquired through Embracer's subsidiary Embracer Freemode Iconic Holding Inc. and will be part of the operative group Embracer...
embracer.com embracer.com

embracer.com

Embracer Group acquires Tuxedo Labs - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Saber Interactive[1], has acquired 100 percent of the shares of Swedish developer Tuxedo Labs. Tuxedo Labs is best known for creating the hit voxel-based destruction PC game Teardown. Embracer adds Dennis Gustafsson, Tuxedo...
embracer.com embracer.com

embracer.com

Embracer Group enters into agreement to acquire IP rights to The Lord of the Rings and The Hobbit literary works by J.R.R Tolkien - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Freemode[1], has entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board...
embracer.com embracer.com

embracer.com

Embracer Group Announces the 11[th] Operating Group: Embracer Freemode - Embracer Group

Embracer Group AB (“Embracer”) today announced the formation of Embracer Freemode (“Freemode”), an operative group comprised of certain gaming and entertainment companies owned by Embracer. Freemode is led by CEO Lee Guinchard, a 30-year gaming veteran and entrepreneur. Freemode provides a...
embracer.com embracer.com
 
karmakid said:
embracer.com

Embracer Group enters into agreement to acquire Tripwire Interactive - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Saber Interactive[1], has entered into an agreement to acquire 100 percent of the shares of award-winning US developer and publisher Tripwire Interactive from its four current owners. Tripwire Interactive is well-known for the...
embracer.com embracer.com

embracer.com

Embracer Group enters into an agreement to acquire Singtrix - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Freemode[1], has entered into an agreement to acquire Singtrix LLC (“Singtrix”) from its founders. [1] Acquired through Embracer's subsidiary Embracer Freemode Iconic Holding Inc. and will be part of the operative group Embracer...
embracer.com embracer.com

embracer.com

Embracer Group acquires Tuxedo Labs - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Saber Interactive[1], has acquired 100 percent of the shares of Swedish developer Tuxedo Labs. Tuxedo Labs is best known for creating the hit voxel-based destruction PC game Teardown. Embracer adds Dennis Gustafsson, Tuxedo...
embracer.com embracer.com

embracer.com

Embracer Group enters into agreement to acquire IP rights to The Lord of the Rings and The Hobbit literary works by J.R.R Tolkien - Embracer Group

Embracer Group AB (”Embracer”), through its wholly owned subsidiary Freemode[1], has entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns a vast intellectual property catalogue and worldwide rights to motion pictures, video games, board...
embracer.com embracer.com

embracer.com

Embracer Group Announces the 11[th] Operating Group: Embracer Freemode - Embracer Group

Embracer Group AB (“Embracer”) today announced the formation of Embracer Freemode (“Freemode”), an operative group comprised of certain gaming and entertainment companies owned by Embracer. Freemode is led by CEO Lee Guinchard, a 30-year gaming veteran and entrepreneur. Freemode provides a...
embracer.com embracer.com
Click to expand...

 
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