Xbox isn't so focused on games-as-a-service titles anymore, marketing boss Greenberg says
The head of marketing for Xbox Aaron Greenberg has said that Microsoft is more in favour of letting developers do their own thing now rather than focusing on industry trends like games-as-a-servic...
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The head of marketing for Xbox Aaron Greenberg has said that Microsoft is more in favour of letting developers do their own thing now rather than focusing on industry trends like games-as-a-service.
For us, we empower our creative teams to go and make the games they want, and so, hey, I think it’s great Rare wanted to create Sea of Thieves and do something new with the 'games as a service' idea, and we fully respect and support them in continuing to do that. But it’s also OK for a game to just be a game – to have a beginning, a middle, and an end – and I think The Outer Worlds and Wasteland 3 are great examples of that. We’ll continue to support teams who want to do that.