MS and Sega agree to form a strategic alliance.

TeKPhaN

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Sep 11, 2013
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SEGA Co., Ltd. (SEGA) and Microsoft Corporation ("Microsoft") will promote title development using various Microsoft technologies on the cloud platform Microsoft Azure in order to create a large global title that is listed as Super Game in SEGA's medium- to long-term priority strategy. We agreed to consider strategic alliances centered on the construction of SEGA's next-generation development environment by utilizing microsoft's solutions.

IN RECENT YEARS, FULL-SCALE DEPLOYMENT OF 5G AND CLOUD SERVICES HAS BEGUN, AND THE SOIL IS BEING PREPARED SO THAT ALL PEOPLE IN THE WORLD CONNECTED TO THE INTERNET CAN EASILY ENJOY HIGH-QUALITY ENTERTAINMENT CONTENT AT ANY TIME. UNDER SUCH CIRCUMSTANCES, THE ECOSYSTEM SURROUNDING THE GAME INDUSTRY IS RAPIDLY EVOLVING AND EXPANDING ON A GLOBAL LEVEL, AND AS THE WAY PEOPLE ENGAGE IN THE VAST COMMUNITY DIVERSIFYS, THE GAME ITSELF HAS RISEN GREATLY AS A MAJOR MEDIA OF THE NEXT GENERATION. LOOKING AHEAD TO A SCALED WORLD WHERE SUCH DEVELOPMENTS ARE EXPECTED TO ACCELERATE FURTHER IN THE FUTURE, SEGA IS DEVELOPING INNOVATIVE TITLES WITH THE KEYWORDS "GLOBAL", "ONLINE", "COMMUNITY", AND "IP UTILIZATION" AS MEDIUM- TO LONG-TERM GROWTH STRATEGIES.

In order to develop Sega's Super Game, in particular in the area of building the network infrastructure and communication tools necessary to provide global online services, we will leverage Microsoft's technologies on the cloud platform Microsoft Azure and cooperate with each other to further evolve technologies, Furthermore, in order to shift sega's development environment, which changes every day, such as the diversification of work styles, to the next generation type, we agreed to consider a technical tie-up between the two companies.

COMMENT FROM YUKIO SUGINO, PRESIDENT AND COO OF SEGA CO., LTD.
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We are pleased to announce today that we are considering a strategic alliance with Microsoft to develop Sega's Super Game and create an advanced game development environment. By building mutual cooperation in areas such as SEGA's game development capabilities and the construction of microsoft's cutting-edge technologies and development environments, we will further advance game development that can be enjoyed by game fans around the world.

Comment from Sarah Bond, Corporate Vice President, Microsoft Corporation
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sega is an iconic company in the gaming industry and our irreplaceable partner for many years. we're excited to be working with sega on new challenges with microsoft cloud technology. we will share our goals with sega and strive to provide more new value together to game fans.
 

karmakid

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Sep 11, 2013
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One step closer to the buyout...
Feels more like a partnership similar to theirs with Sony using azure

but if this leads to games being in favor of Xbox than we could see something more effective….if so, than it does make one wonder if this is why some older devs left sega
 

Swede

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Pretty cool an exec from Xbox responded.
I agree, but lol at her playing Dreamcast.
I can see how this went;
"Hey, I have to make a statement for PR purposes..."
" Sega? Well... What kind of computer game installation did they launch when I was a kid?"
" What was that.. Dreamcast? Sure ... Dreamcast it is".
 

Plainview

I am a sinner.
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Obviously for their mobile games to be more cross platform compatible by using streaming. This way they build any retro games for cloud streaming and no need to do it for iOS, Android, etc.
 
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wshowers

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So Azure gets another client. Seems like MS wants Azure to be the go to Cloud network for gaming as apposed to AWS and Google which to be honest is very good foundation laying on MS part.
 
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Swede

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Sega is gaming at it's core... Or rather, they were at a point, climaxing in the dreamcast. There's the odd flash of old Sega though, Yakuza being a prime example.

Great "alliance" nonetheless.
 

wshowers

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First Sony, now sega, who’s next, Apple?

If I'd had to guess a strategy, it would be to get most if not all the major publishers on board first. With Sony and Sega already collaborating, I'd wager Square Enix, EA, and Activizion/Blizzard are their next targets.
 
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menace-uk-

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If I'd had to guess a strategy, it would be to get most if not all the major publishers on board first. With Sony and Sega already collaborating, I'd wager Square Enix, EA, and Activizion/Blizzard are their next targets.
Ubisoft.