Universal Becomes First Studio to Offer First Run Films in the Home
With movie theaters across the world closing, Universal Pictures has become the first studio to embrace a whole new mode of distribution.
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The company just announced that starting Friday, March 20, current theatrical films like The Hunt, The Invisible Man, and Emma “will be available on a wide variety of the most popular on-demand services for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and the price equivalent in international markets.” The release of Trolls World Tour on April 10 will happen both in theaters (if they’re open) and also online.