He may be the face of Xbox...
https://www.polygon.com/2019/8/2/20751601/ninja-mixer-twitch-microsoft-halo-infinite-xbox-scarlett
Mixer is owned by Microsoft, which also owns Halo. And we know that Microsoft, alongside Sony, is gearing up for the new generation of consoles.
Halo Infinite is going to be a launch game for the next Xbox, currently known by its codename, Project Scarlett. What better way to market the proceedings than to have Blevins by your side? I wouldn’t be surprised if Blevins ends up being the name and face of Xbox, and by extension Halo, this time next year.
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Blevins has become an advertising darling over the last year, with brands such as Samsung tapping him to help promote the Galaxy Note 9.
The phone apparently sold well, although it’s hard to say how much of a part Blevins played. Yes, the man has huge reach. But the phone also came packaged with a coveted Fortnite skin that you can’t get anywhere else, and it was released when Fortnite was still taking the world by storm. Regardless, we’re already starting to see the effects of Ninja’s transition. Anecdotally, I saw a good number of people on social media either starting up Mixer accounts, or starting to check out the service, yesterday.
Ninja says he’s attracted 100,000 subscribers thus far, which is probably helped by the fact that Mixer is giving away the first month of subscriptions. And as of this morning, Mixer is the most popular thing on the App Store.