https://www.wsj.com/articles/ninten...60?redirect=amp#click=https://t.co/ToTLPOKs7L
Since 2015, Nintendo has had revenue-sharing agreements for smartphone games that it creates with partners like DeNA Co....
...In some cases, players can spend hundreds or even thousands of dollars trying to win special items. Fearing such behavior will damage Nintendo’s brand image, the company has asked its partners to adjust the games so that users won’t spend too much, according to people familiar with Nintendo’s strategy.
CyberAgent officials say Nintendo asked the game maker to adjust the game to avoid excessive spending by users.
“Nintendo is not interested in making a large amount of revenue from a single smartphone game,” one CyberAgent official said. “If we managed the game alone, we would have made a lot more.”
Since 2015, Nintendo has had revenue-sharing agreements for smartphone games that it creates with partners like DeNA Co....
...In some cases, players can spend hundreds or even thousands of dollars trying to win special items. Fearing such behavior will damage Nintendo’s brand image, the company has asked its partners to adjust the games so that users won’t spend too much, according to people familiar with Nintendo’s strategy.
CyberAgent officials say Nintendo asked the game maker to adjust the game to avoid excessive spending by users.
“Nintendo is not interested in making a large amount of revenue from a single smartphone game,” one CyberAgent official said. “If we managed the game alone, we would have made a lot more.”