Of course with the 1st ever console on the go they would focus on showing this a lot in the video.
I'm just pointing out the actual content of the ad runs counter to the idea that the Switch is first and foremost a home console. It is a hybrid and was clearly marketed that way. Even Nintendo's own stats say it's used about 50/50 each way.
20% isn't close to its largest market
Right, Japan isn't equivalent to the North American market, but it is roughly tied with Europe for second place, so it's a big part of the pie for them.
plus while i agree the Japanese enjoy its portables we can't say all of that 20% are portable luving gamers which makes that % even smaller.
Sure, not every single Japanese Switch owner is using their Switch primarily as a portable. But most are.
The only reason I picked Japan is because it's so obvious there. But there are plenty of (mostly younger) people in other parts of the world who game mostly on portable/handheld units. They would be attracted to the Switch.
Still think Nintendo primary console loyalists are the biggest buyers of the Switch.
I agree, and I'd just add that "Nintendo loyalists" also includes the 3DS crowd, that is, people who love portable/handheld gaming. I think the Switch has appealed to a lot of them. I also think it has great appeal to the casual, family friendly crowd, the kind of people who are going to buy it in droves for Christmas.