Sony Interactive Entertainment has launched PlayStation Productions, a production studio that will mine the company's extensive catalogue of video game titles for film and television. The new enterprise, headed by Asad Qizilbash and overseen by chairman of Worldwide Studios at SIE, Shawn Layden, is already in production on its first slate of projects and has set up shop on the Sony Studios lot in Culver City.
"For the last year and half, two years, we’ve spent time trying to understand the industry, talking to writers, directors, producers," says Qizilbash. "We talked to [film producer] Lorenzo di Bonaventura and Kevin Feige to really get an understanding of the industry."
"We looked at what Marvel has done in taking the world of comic books and making it into the biggest thing in the film world," says Layden. "It would be a lofty goal to say we’re following in their footsteps, but certainly we’re taking inspiration from that."
"For the last year and half, two years, we’ve spent time trying to understand the industry, talking to writers, directors, producers," says Qizilbash. "We talked to [film producer] Lorenzo di Bonaventura and Kevin Feige to really get an understanding of the industry."
"We looked at what Marvel has done in taking the world of comic books and making it into the biggest thing in the film world," says Layden. "It would be a lofty goal to say we’re following in their footsteps, but certainly we’re taking inspiration from that."