Sony To Invest Billions, Push To Expand Subscriptions And Streaming

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Sep 11, 2013
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Sony Group (6758.T) said on Wednesday it will spend 2 trillion yen ($18.39 billion) over the next three years on strategic investments, including a push to expand subscribers to its gaming and entertainment services.

Sony said in a statement it would accelerate investments in mobile and online services with the aim of expanding the number of consumers directly connected to its services to 1 billion people from 160 million.

As it streamlines its consumer electronic business, Sony is focusing more on movies, games and other content it sells through platforms such as its PlayStation games console.



  • Increase number of consumers connected to Sony services from 160M to 1 Billion
  • Make gaming more social (examples include their investment in Discord, Fortnite)
  • Invest in IP and studios (examples include Insomniac Games)
  • Increase synergies between departments (Sony AI is helping PlayStation develop AI companion opponents or co-op buddies)
  • PlayStation Plus has grown by 6.1M subscribers in the last 12 months to 47.6M paid users