Take-Two CEO: "Subscription model doesn't really make sense for frontline titles”

DriedMangoes

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Sep 12, 2013
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Take-Two Reacts To Game Pass-Like Subscription Services

Once again, Take-Two CEO Strauss Zelnick has responded to the financial situation surrounding subscription services like Game Pass. His views are unchanged--subscription services make sense of catalog games but not new ones. This is a point he has been stressing for years already.

"Our views remain unchanged. We think a subscription model can make sense for deep catalog titles. But it doesn't really make sense for frontline titles. For any business model to make sense in the entertainment business, it has to work for the creators of the entertainment as well as the consumers of the entertainment. I think catalog can make sense for the publishers, it can make sense for the consumers who are avid, who really want access to a lot of product. But if you're getting into frontline product, then the economics are much more difficult to make sense of"

"Consumers who are involved with interactive entertainment have different consumption patterns than those involved with linear entertainment. Linear entertainment consumers consume something like 150 hours of programming a month. That's probably well over 100 different titles. In the case of interactive entertainment, consumers are consuming something like 45 hours a month, and that may be one, two, three, four titles. But it's certainly not 100 titles. So from a consumer point of view, it's not clear that a subscription model really makes sense, for the bulk of consumers"
 
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Good thing other developers don't agree, lol.