Never tried it but it's definitely a acquired taste and I'm sure ordinary people probably do buy it. Not sure how much it costs but I would assume it would be lower than ordinary liquor because shiners don't have to deal with advertising, taxing, and store costs. I think shiners try to sell it by the gallon so that way they can get rid of it quicker and reduce the chances of getting caught with any.Do ordinary people buy the moonshine? Have you bought it? Pricing must be much lower than ordinary liqueur.