If this is a joke, I apologise for the following, but MS Xbox revenue and Sonys PS4 revenue were virtually neck a neck last FY.Sony has PS4 sales and MS has Minecraft sales. One of these costs more to manufacture than the other.
By pure luck, MS' and Sony's companywide sales are also pretty close at about $80 billion/year. MS makes an annual profit of about $15-25 billion/yr depending how far back you want to go the past 10 years, while in the same time frame, Sony's results are anywhere from a loss of multiple billion for 6-7 years to a profit of a whopping $1 billion.
$1 billion profit is what MS makes in about 2-3 weeks.
In a perfect world, a company will grow top line sales and bottom line profit. But given an "either/or" choice, making a profit, while foregoing sales is almost always the second best option vs. growing sales and still losing money.
That's why for any of you soon-to-be business guys will notice when you get financial performance reports at the office, people look at net sales and net profits. The only companies that focus on top line sales (or unit tonnage) are old school companies that some reason haven't got with the times. I'd rather sell $80 and make a profit of $10, then sell $110 and lose $20.
The only time it's really a better choice to go all out for sales and lose money is when a company is ramping up (pretty new), and they have to spend a bunch of money to get something up and running for the first time (like a new start up tech company).
Sony, however, is a company that's been around for probably 100 years, is not a cyclical/resource company (like a gold company that rides the wave of commodity prices whether they like it or not). Stock markets are at record highs, company are making record profits, yet Sony is still acting like it's the financial crisis of 2008. Just about every big company has recovered and set record profits.