http://www.businessinsider.com/eye-tracking-heatmaps-2012-5?op=1
Men spend more time looking at the woman, while women read the rest of the ad.
How men look at an H&M ad.
Men focus more on the junk than women.
Women tend to focus on the face and the torso.
These Sunsilk ads show that just putting a pretty face on a copy isn't enough. It matters where she's looking.
Men focus on baseball players' torso more than women, who look only at the face.
Men are not looking at the shoes at all.
On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.
Notice how nobody's looking at Wolf Blitzer, but at rather the center of the frame.
Even though there's a large picture of a man's face on this billboard, more people were looking at the words on the left.
Photos catch the most eyes.
This is called "banner blindness," and shows why publishers and advertisers hate banner ads. People barely even look at them.
In the six seconds they spend on a resume, recruiters focus on name, current title and company, current position start and end dates, previous title and company, previous position start and end dates, and education.
People are focused on the player throwing in the ball and the area he's facing.
More eyes are reading the pictures and headlines on this Ad Age page than anything else.
When people see the Vegas strip, the eye looks straight ahead and then veers back to the left.
Men spend more time looking at the woman, while women read the rest of the ad.
How men look at an H&M ad.
Men focus more on the junk than women.
Women tend to focus on the face and the torso.
These Sunsilk ads show that just putting a pretty face on a copy isn't enough. It matters where she's looking.
Men focus on baseball players' torso more than women, who look only at the face.
Men are not looking at the shoes at all.
On Google, the top five listings on the page get the majority of eyeballs. The red lines are the "fold" — the point at which you'd have to scroll down.
Notice how nobody's looking at Wolf Blitzer, but at rather the center of the frame.
Even though there's a large picture of a man's face on this billboard, more people were looking at the words on the left.
Photos catch the most eyes.
This is called "banner blindness," and shows why publishers and advertisers hate banner ads. People barely even look at them.
In the six seconds they spend on a resume, recruiters focus on name, current title and company, current position start and end dates, previous title and company, previous position start and end dates, and education.
People are focused on the player throwing in the ball and the area he's facing.
More eyes are reading the pictures and headlines on this Ad Age page than anything else.
When people see the Vegas strip, the eye looks straight ahead and then veers back to the left.
