Revisiting the Xbox One Reveal

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I only own an X1 and have always been an Xbox fan, but I don't see how anyone can argue that MS didn't completely drop the PR ball at launch.

My only guess is they just assumed that most who had a 360 would stay brand loyal? What they ignored was that the 360 was launched a year before PS3 and cheaper. That was a massive advantage. While I love my X1, it had no real advantage over PS4, and honestly was slightly behind in a few critical areas, plus of course price. Throw in all the other PR nightmares and it isn't hard to see why they are lagging behind in sales.

They are just starting to fix their PR now, but that will take a lot of time. Bad PR isn't easy to get rid of.
 
Kerosene31 said:
While I love my X1, it had no real advantage over PS4, and honestly was slightly behind in a few critical areas, plus of course price.
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Main advantage to me was games which is why I got it over the PS4. Killer Instinct, Forza games, Sunset Overdrive, Titanfall, inevitable sequels of Halo and Gears, etc.

The only current gen console exclusives that I'm interested in on the PS4 is Uncharted 4 and Street Fighter 5; Was interested in The Order until all of the reviews/impressions came out. I need about 3-4 more exclusives to make me really want a PS4. Hopefully Gran Turismo 7 will look/be good. The series has been going downhill since Gran Turismo 3 (one of my favorite racing games of all time) in my opinion.
 
Kerosene31 said:
I only own an X1 and have always been an Xbox fan, but I don't see how anyone can argue that MS didn't completely drop the PR ball at launch.

My only guess is they just assumed that most who had a 360 would stay brand loyal? What they ignored was that the 360 was launched a year before PS3 and cheaper. That was a massive advantage. While I love my X1, it had no real advantage over PS4, and honestly was slightly behind in a few critical areas, plus of course price. Throw in all the other PR nightmares and it isn't hard to see why they are lagging behind in sales.

They are just starting to fix their PR now, but that will take a lot of time. Bad PR isn't easy to get rid of.
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Yep.

Only reason I got an X1 over a PS4 was the games. The PS4 had virtually nothing I wanted, even now it only has 2 games I would like to play. I guess it is ironic that my purchase was based on games when the general perception of the X1 is a multimedia box.
 
Microsoft tried to screw over the consumer and make a fantasy football cable box with Nazi-brand DRM. Microsoft knew what they were doing to the consumer, but they were still hoping to get away with it. Thankfully, we ask said hell no.
 
Kassen said:
Microsoft tried to screw over the consumer and make a fantasy football cable box with Nazi-brand DRM. Microsoft knew what they were doing to the consumer, but they were still hoping to get away with it. Thankfully, we ask said hell no.
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Not exactly sure where the consumer was getting screwed? or was that sarcasm...
 
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Troublegum said:
I think a training course on human factors or needs and requirements analysis would probably blow Mcmasters' mind.

Businesses often make terrible and seemingly illogical decisions within their own bubble, in the console space it is every generation.

Sony made more than a few with PS3 and Vita not to mention their other core businesses over the years.

Nintendo's entire Wii U strategy has been a disaster - a follow up to its best performing home console that will end up the company's worst performing ever.

Sega destroyed its brand name and balance sheet in the nineties with a saturation of consecutive poor products in a short time frame. A bitter power struggle between HQs in USA and Japan was one the causes of that.

Each one of these companies thought they had a winning strategy and product going into a new generation, and each one was proven wrong by the market. Fortunately for Microsoft they had the feedback of potential consumers before the Xbox One's launch to change course on some of those decisions.
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You shut your mouth this instant!
:ytongue:

Who can deny that with all the leaks and misinterpretations that began before the console released played a huge role in how things went from that point forward? There's still people out there who have the wrong idea about the X1. A sad state of affairs but unfortunately thats the case.

The PR fell flat and Microsoft fumbled the ball. In my honest opinion I think gamers were given too much information about a bunch of stuff they had no clue about to begin with. Thats just me....
 
Mcmasters said:
You shut your mouth this instant!
:ytongue:

Who can deny that with all the leaks and misinterpretations that began before the console released played a huge role in how things went from that point forward? There's still people out there who have the wrong idea about the X1. A sad state of affairs but unfortunately thats the case.

The PR fell flat and Microsoft fumbled the ball. In my honest opinion I think gamers were given too much information about a bunch of stuff they had no clue about to begin with. Thats just me....
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No.

MS did a piss poor job explaining the pros and cons of what they were offering. By the time they got out a competent explanation it was too late.

What makes it worse is MS were told time & time again on Twitter, facebook, their forums, etc about peoples dislike for the 'always online' idea and yet they still did a piss poor job at trying to win over their consumers. MS knows they F'd up, not sure why others have a hard time believing it.
 
menace-uk- said:
No.

MS did a piss poor job explaining the pros and cons of what they were offering. By the time they got out a competent explanation it was too late.

What makes it worse is MS were told time & time again on Twitter, facebook, their forums, etc about peoples dislike for the 'always online' idea and yet they still did a piss poor job at trying to win over their consumers. MS knows they F'd up, not sure why others have a hard time believing it.
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Pretty much, it's up to companies to explain/educate and make their products appealing to consumers. It's the reason why marketing and PR are billion dollar industries.
 
This was their customer communication regarding the DRM and online policies in case people have forgotten.

http://news.xbox.com/2013/06/license

http://news.xbox.com/2013/06/connected

This gem is astonishingly patronising and insulting...

'Share access to your games with everyone inside your home: Your friends and family, your guests and acquaintances get unlimited access to all of your games. Anyone can play your games on your console--regardless of whether you are logged in or their relationship to you.'

Really? Well no f***ing s***! I was a little worried a DNA test was required...

This falls on Microsoft only, the 'pesky, meddling gamers' actually saved Xbox One from commercial suicide. I cannot begin to imagine how badly it would have tanked if they hadn't changed course.

You are welcome, Microsoft.
 
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Bgamer90 said:
Main advantage to me was games which is why I got it over the PS4. Killer Instinct, Forza games, Sunset Overdrive, Titanfall, inevitable sequels of Halo and Gears, etc.

The only current gen console exclusives that I'm interested in on the PS4 is Uncharted 4 and Street Fighter 5; Was interested in The Order until all of the reviews/impressions came out. I need about 3-4 more exclusives to make me really want a PS4. Hopefully Gran Turismo 7 will look/be good. The series has been going downhill since Gran Turismo 3 (one of my favorite racing games of all time) in my opinion.
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Me too. I'm a huge racing game fan, so Forza was a big factor for me. Future Halo games as well. However this gen I spent a lot more time considering the PS4 than any other generation.
 
menace-uk- said:
No.

MS did a piss poor job explaining the pros and cons of what they were offering. By the time they got out a competent explanation it was too late.

What makes it worse is MS were told time & time again on Twitter, facebook, their forums, etc about peoples dislike for the 'always online' idea and yet they still did a piss poor job at trying to win over their consumers. MS knows they F'd up, not sure why others have a hard time believing it.
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It's amazing to me that they held back details about the family sharing plan and digital game trade ins for so long. On top of this, even MS PR people couldn't even come up with clear answers about what the features would do.

I appreciate them being very clear on the DRM restrictions but stating them without bringing attention to any type of benefits is terrible when it comes to wanting to appeal to potential consumers. That's Business Communication 101. "All negatives? No positives? I don't want this."
 
menace-uk- said:
Yep.

Only reason I got an X1 over a PS4 was the games. The PS4 had virtually nothing I wanted, even now it only has 2 games I would like to play. I guess it is ironic that my purchase was based on games when the general perception of the X1 is a multimedia box.
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Haha, yeah that's the way I feel. Xbox One is still far more powerful than the 360, has solid third party support, and has more current gen exclusives that I want vs. the PS4 so I got it. The media features are great (even better for me as I'm a cord cutter) but that didn't play as much of a role in me getting the system as its gaming library.
 
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I still believe that MS thought Sony was going to implement similar DRM policies, or even maybe knew they were. I'm guessing Sony dropped their DRM privately along the way and MS didn't know. For as bad as their marketing was, I can't believe MS was caught so completely flat footed.
 
Kerosene31 said:
I still believe that MS thought Sony was going to implement similar DRM policies, or even maybe knew they were. I'm guessing Sony dropped their DRM privately along the way and MS didn't know. For as bad as their marketing was, I can't believe MS was caught so completely flat footed.
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I don't think so. I think MS wanted the always on thing because they wanted the cloud to be universally used by developers.
 
VaLLiancE said:
Was getting bad with Halo 4 leaving a sour taste in my mouth.
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I was already getting sick of Halo by then and only got that one because I had a bunch of credit at gamestop, I really thought that was the worst Halo game in the series. It had the best graphics but it was worse than the others in every other way.
 
menace-uk- said:
I don't think so. I think MS wanted the always on thing because they wanted the cloud to be universally used by developers.
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That was likely a reason they wanted it, but it doesn't explain how they got caught with their pants down on the marketing aspect. It wasn't even like their DRM marketing was bad, it was mostly non-existent. I can see some of their other mistakes, but it makes more sense to think they believed Sony was doing the same thing. We know publishers want DRM more than MS.
 
Kerosene31 said:
I still believe that MS thought Sony was going to implement similar DRM policies, or even maybe knew they were. I'm guessing Sony dropped their DRM privately along the way and MS didn't know. For as bad as their marketing was, I can't believe MS was caught so completely flat footed.
Click to expand...

I highly doubt MS was did any of this because of Sony. MS isn't some fresh startup who takes their direct competitor at their word. If MS' DRM solution was being created because they knew Sony was doing the same, MS would have entered an actual binding agreement with Sony. MS hasn't stayed at the top all these years without doing such and I doubt they started with Sony.
 
Kerosene31 said:
That was likely a reason they wanted it, but it doesn't explain how they got caught with their pants down on the marketing aspect. It wasn't even like their DRM marketing was bad, it was mostly non-existent. I can see some of their other mistakes, but it makes more sense to think they believed Sony was doing the same thing. We know publishers want DRM more than MS.
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Why does that make more sense? Surely them having an idea that was poorly communicated and received makes more sense. To be honest though it makes little difference if Sony were doing it then backed out or not. The issues over everything at the reveal are due to MS and their poor communication.
 
Funny enough, the TV and Kinect stuff are things that made me want the One more than the PS4....
 
The need to connect to Live once a day and the perceived power weakness hurt more than the tv focus imo.
E3 two weeks later was pure games, games, games
They 180'd quick time on the mandatory daily connection to Live but it's the perceived weakness of the console that will ensure it plays second fiddle for the rest of this gen.
Personally I think it's a fantastic console and I'm all in on the entertainment side. The Kinect was well worth the extra £80 at launch plus everyone in Europe got a free game (Forza 5/Fifa 14).
 
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Two Pennys Worth said:
The need to connect to Live once a day and the perceived power weakness hurt more than the tv focus imo.
E3 two weeks later was pure games, games, games
They 180'd quick time on the mandatory daily connection to Live but it's the perceived weakness of the console that will ensure it plays second fiddle for the rest of this gen.
Personally I think it's a fantastic console and I'm all in on the entertainment side. The Kinect was well worth the extra £80 at launch plus everyone in Europe got a free game (Forza 5/Fifa 14).
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The connection to live once a day was baffling. Not sure if it was as bad as people are it out to be.
 
I can see why people reacted the way they did although I saw it as a bonus as I could see straight away from the way this digital licencing worked it would essentially mean half price games if you claimed your friends console as your own. I still do the game sharing with a friend but with the old policy I could have still done the game sharing and still had the benefit of trading in the used game and shopping around for cheaper prices than buying from the online store.
 
One of the most cringe worthy responses was from Mattrick when asked about the always online requirement and military personnel. How f***ing stupid can you be?
 
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