Amazon said it is thinking about raising the price of Prime membership by as much as $40, hoping it can strike the right balance between managing rising costs and scaring away customers.
An extra $40 would represent a 51% price hike and could push customers away. But the math might still makes sense for Prime members, depending on how often they take advantage of the free two-day shipping option.
CNN Money: http://money.cnn.com/2014/02/03/technology/amazon-prime-price/index.html?hpt=hp_t2
Thoughts? I'm not a member of Prime, so it doesn't effect me. I know, however, that there are million of owners out there. How you feel you about this?