Got this from Atlus's facebook page. Only applies to North America.
"It’s a huge Persona sale! Persona, Persona 2: Innocent Sin, Persona 2: Eternal Punishment, Persona 3 FES, Persona 3 Portable, Persona 4 Golden, Persona 4 Arena and DLC, and Persona 4 Arena Ultimate Edition (all the DLC are included) are currently on sale on PSN!
Persona
Was $19.99, Now $9.99"
"It’s a huge Persona sale! Persona, Persona 2: Innocent Sin, Persona 2: Eternal Punishment, Persona 3 FES, Persona 3 Portable, Persona 4 Golden, Persona 4 Arena and DLC, and Persona 4 Arena Ultimate Edition (all the DLC are included) are currently on sale on PSN!
Persona
Was $19.99, Now $9.99"