Nah, I think they’re just trying to make good on what the fandom wants.Might this be related to Netflix's interest in being a gaming platform / app?
If they still want to do that, could they develop a gaming experience directly tied to movies or shows they make like Bioshock? I don't know if they'd make a full console type game like the originals, but maybe a Mobile game?
Or perhaps their in mini-Metaverse social platform including avatars or environments related to their games and shows including a deal with Bioshock?