McDonald's rolls out 1.5 billion fry boxes for augmented-reality World Cup video game
http://www.polygon.com/2014/6/30/5856816/fifa-world-cup-augmented-reality-game
In what may be the largest mainstream roll out of an augmented-reality game in history, McDonald's has been selling fries in a redesigned container that is used as a goal in a trick-shot soccer game.
The international fast-food chain printed 1.5 billion fry boxes to replace the iconic red boxes used in 119 countries as part of their celebration of the FIFA World Cup.
To play, a gamer has to download the free app on a smartphone or tablet and once in the game, aim the camera at the soccer-decorated fry box. The game then turns the real world view of a box of fries sitting on a table into a soccer scene. The box becomes the goal and the table the pitch. The object of the game is to flick the virtual ball displayed on the screen into the goal. As players progress the game adds animated obstacles. Eventually, the game starts to turn other real objects into things that the ball can be bounced off of for increasingly elaborate trick shots. The app features three levels and time trials. Eventually, playing the game unlocks a pitch editor.
http://www.polygon.com/2014/6/30/5856816/fifa-world-cup-augmented-reality-game
In what may be the largest mainstream roll out of an augmented-reality game in history, McDonald's has been selling fries in a redesigned container that is used as a goal in a trick-shot soccer game.
The international fast-food chain printed 1.5 billion fry boxes to replace the iconic red boxes used in 119 countries as part of their celebration of the FIFA World Cup.
To play, a gamer has to download the free app on a smartphone or tablet and once in the game, aim the camera at the soccer-decorated fry box. The game then turns the real world view of a box of fries sitting on a table into a soccer scene. The box becomes the goal and the table the pitch. The object of the game is to flick the virtual ball displayed on the screen into the goal. As players progress the game adds animated obstacles. Eventually, the game starts to turn other real objects into things that the ball can be bounced off of for increasingly elaborate trick shots. The app features three levels and time trials. Eventually, playing the game unlocks a pitch editor.
