6 months or more old news?In-game adverts are coming to Xbox and PlayStation games
PlayStation and Xbox users may soon be experiencing in-game ads and recent rumours suggest that Sony and Microsoft are in the process of developing programs to integrate ads. Over the last decade w…gamerficial.com
"PlayStation and Xbox users may soon be experiencing in-game ads and recent rumours suggest that Sony and Microsoft are in the process of developing programs to integrate ads.
Over the last decade we have seen this more and more, with the number of free-to-play titles on the rise, the addition of microtransactions and ads within the game allow these games to remain free.
Now, it looks as if Microsoft and Sony are planning on following suit as they reportedly have plans to integrate in-game ads alongside paid cosmetics and Battle Passes.
Thanks to a recent report from Business Insider, it seems that both companies are currently developing a new program that will give businesses the ability to purchase in game advertising space.
““Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said”.
From the report, it is likely that we will see this happen before this year draws to a close, it also went into detail regarding how the ads will actually work.
“For the ads to appear like they’re part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.”
It is unclear just what kind of impact this will have on the gaming industry, but in the meantime be sure to check back with us at Gamerficial for the latest news and updates."
They are LATE!Sept 15 article
Based on 6 month old news. Lol.Sept 15 article
They left this part out too.In-game adverts are coming to Xbox and PlayStation games
PlayStation and Xbox users may soon be experiencing in-game ads and recent rumours suggest that Sony and Microsoft are in the process of developing programs to integrate ads. Over the last decade w…gamerficial.com
"PlayStation and Xbox users may soon be experiencing in-game ads and recent rumours suggest that Sony and Microsoft are in the process of developing programs to integrate ads.
Over the last decade we have seen this more and more, with the number of free-to-play titles on the rise, the addition of microtransactions and ads within the game allow these games to remain free.
Now, it looks as if Microsoft and Sony are planning on following suit as they reportedly have plans to integrate in-game ads alongside paid cosmetics and Battle Passes.
Thanks to a recent report from Business Insider, it seems that both companies are currently developing a new program that will give businesses the ability to purchase in game advertising space.
““Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said”.
From the report, it is likely that we will see this happen before this year draws to a close, it also went into detail regarding how the ads will actually work.
“For the ads to appear like they’re part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.”
It is unclear just what kind of impact this will have on the gaming industry, but in the meantime be sure to check back with us at Gamerficial for the latest news and updates."
There’s always something left out….They left this part out too.
"As noted in the Insider report, advertisers may need some convincing to join the program. Ads that appear next to mature or violent content might be a concern, and tracking what users do after seeing an in-game ad could be difficult. The possibility of ads annoying gamers is also a concern for Microsoft, according to Insider."
Should just leave it in......There’s always something left out….
Roh Roh!!!!!!!
"
Its Japan, they like small. PS5 is the size of a whole room regardless of the sku.Awe man, it’s over it’s over…. but it is surprising that the disc version of the ps5 sells more. You’d assume if people there are ok with spending more on a system with a disc drive why not the same on SX? Maybe the SS is a second console to switch users, maybe more so than ps5 users?
Why does it feel as if you and Pureshooter timed these comments in sync/relation to Kvally vetteIts Japan, they like small. PS5 is the size of a whole room regardless of the sku.
Roh Roh!!!!!!!
"
Roh Roh!!!!!!!
"
Shuhei Yoshida: "We believe in the premium release of a title" before subscriptions
At GI Live: London today, head of PlayStation Indies Shuhei Yoshida talked about Sony's approach to its revamped PS Plu…www.gamesindustry.biz
To add to that
It is exceedingly clear that Sony wants and probably needs to retain the concept of selling millions and millions of copies of now $70 games right when they launch, and they believe they will be able to keep doing that so long as their games retain a high standard of quality. Expect few complaints about God of War Ragnarok needing to be purchased new, for instance, this fall.
But across the way, it does feel like Microsoft is giving the store away with every single exclusive there launching day one on Game Pass, along with a PC copy. Sony, meanwhile, takes months or years to adapt its games for PC , and sells them separately.
While Microsoft claims that the Game Pass strategy works for them, certainly questions can be raised about how true that is. Insider reports are that Halo Infinite has not performed well for Microsoft on the whole, which launched as a Game Pass title with separate free multiplayer, and has had to rely almost entirely on live service microtransactions, which is the thing the game did the worst. It’s easy to imagine that overall, Halo Infinite could have generated way, way more revenue if it was simply sold as a normal game at launch, compared to the value it generated through Game Pass subs and microtransactions alone.
I understand why both companies are doing what they’re doing. It would be pretty dumb of Sony, market leader, to flip a switch and start doing all day one launches for big games, given the millions upon millions of sales they’d be giving up. But in contrast, I understand why Microsoft is using its size and ability to absorb costs to push hard for Game Pass and day one releases as an alternative to Sony, even if from time to time, a normal launch seems like it might have done better for them. Things will get really interest when we start getting in situations where a Microsoft Call of Duty launches day one on Game Pass, but is sold for $70 on PlayStation, and which of those drives more value. Guess we’ll find out soon.
Yeah, its a difference in strategy from both platforms. But Sony's obviously going to find it difficult to justify a $70 price when that same game is on Xbox for the price of a subscription.
What I find crazy is how fanboyish gamers can get. I've read comments from gamers who said that even though they own both platforms they'd still give the money to Sony even if the game was on Gamepass. I understand the preference of controller, interface or that PS is where most of their friends game. But if that's the case, why purchase another platform and be subscribed to its service?
To add to that
It is exceedingly clear that Sony wants and probably needs to retain the concept of selling millions and millions of copies of now $70 games right when they launch, and they believe they will be able to keep doing that so long as their games retain a high standard of quality. Expect few complaints about God of War Ragnarok needing to be purchased new, for instance, this fall.
But across the way, it does feel like Microsoft is giving the store away with every single exclusive there launching day one on Game Pass, along with a PC copy. Sony, meanwhile, takes months or years to adapt its games for PC , and sells them separately.
While Microsoft claims that the Game Pass strategy works for them, certainly questions can be raised about how true that is. Insider reports are that Halo Infinite has not performed well for Microsoft on the whole, which launched as a Game Pass title with separate free multiplayer, and has had to rely almost entirely on live service microtransactions, which is the thing the game did the worst. It’s easy to imagine that overall, Halo Infinite could have generated way, way more revenue if it was simply sold as a normal game at launch, compared to the value it generated through Game Pass subs and microtransactions alone.
I understand why both companies are doing what they’re doing. It would be pretty dumb of Sony, market leader, to flip a switch and start doing all day one launches for big games, given the millions upon millions of sales they’d be giving up. But in contrast, I understand why Microsoft is using its size and ability to absorb costs to push hard for Game Pass and day one releases as an alternative to Sony, even if from time to time, a normal launch seems like it might have done better for them. Things will get really interest when we start getting in situations where a Microsoft Call of Duty launches day one on Game Pass, but is sold for $70 on PlayStation, and which of those drives more value. Guess we’ll find out soon.
It will be $70 on Xbox as well.Yeah if COD is day 1 on Gamepass vs $70 on Playstation, will definitely see more gamers feeling less justified to fork over that money vs getting it day 1 on subscription especially if they're already on it.
COD has always been about MP for me so it's perfect on the PC/Xbox where I could play with friends if we wanted to. If I want strong storyline and narrative games, that'll be on the Playstation since that's their bread and butter.
Yeah, its a difference in strategy from both platforms. But Sony's obviously going to find it difficult to justify a $70 price when that same game is on Xbox for the price of a subscription.
What I find crazy is how fanboyish gamers can get. I've read comments from gamers who said that even though they own both platforms they'd still give the money to Sony even if the game was on Gamepass. I understand the preference of controller, interface or that PS is where most of their friends game. But if that's the case, why purchase another platform and be subscribed to its service?