Sony’s Future And AAA Unsustainability

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Sep 11, 2013
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Note that it’s from a contributor (deep dive editorial?)

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Insomniac has been devastated by a hack this week, with essentially the contents of the entire company leaking online. This has big implications for its specific games, which have had story leaks, and its employees, whose personal information has been published, but the higher level, non-personal, non-spoiler information from some of the documents paints a wider picture of Sony’s plans and struggles, and more general unsustainability in the AAA games space.


The most eye-popping reveal here is that Marvel’s Spider-Man 2 cost $300 million to make, an astonishing amount of money, and triple the game’s first budget. Those figures, combined with sales that have been reported, mean that even as Sony’s stated fastest-selling exclusive ever, it still has not broken even after a flood of initial sales. Not that it won’t in time, as a game like this will have a longer tail (Spider-Man 1 was the PS4’s best-selling exclusive), but it raises serious questions about how much longer this can go on.

One point being made is that while Spider-Man 2 is 3x the cost of the first game are players even…recognizing that extra investment? While Spider-Man 2 is bigger than the first game and perhaps a bit more expansive in terms of its set piece missions and dual heroes, it is…many elements being pulled from the first game and spin-off, like a lot of Peter and Miles’ gameplay. Large portions of the city have also been carried over. And yet it’s 3x the cost? How and why? It allowed Insomniac to reach its first 90 metascore…


While this is not exclusive to Sony, it is clearly a big problem for Sony specifically, and why there is some sense of panic to be found in these documents. Sony is known for making high-profile, well-received single player games. But awards don’t necessarily print money, and A) Sony’s distribution being limited to PlayStation consoles at launch, B) these games lacking ongoing revenue after they’re purchased once and C) the ballooning costs of these games appears to be leading toward somewhere very precarious.


As you can see, it does at least make some logical sense why Sony has done this recent push toward live service games. And yet by all accounts they’re not doing very well in regards to that plan. Six of twelve planned games have been delayed indefinitely. Its highest profile planned live game, The Last of Us Factions, has been cancelled entirely. Its purchased live service studio, Bungie, has seen its Destiny playercount drop sharply and has widely missed revenue goals since Sony picked it up for $3.6 billion.
 
The most eye-popping reveal here is that Marvel’s Spider-Man 2 cost $300 million to make, an astonishing amount of money, and triple the game’s first budget.

That is absolutely awful if true. Isn't half of the game's city basically the same as the previous game?
 
That is absolutely awful if true. Isn't half of the game's city basically the same as the previous game?
More than half.

It isn't much of a visual jump either. Story isn't longer. Most skills/abilities will be rehashed.

$300 million my ass.
 
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The leaked documents said it was over 300 million to make so I have no reason to doubt the number as it came internally not for public consumption.

Personally, I think that these ballooning budget will come to a head sooner rather than later. Maybe not this generation but by the next IF the budgets keep rapidly expanding, game companies are no longer going to be able to make these games.
 
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One day companies will realise AA is the way to go with 9/10 games.
 
The leaked documents said it was over 300 million to make so I have no reason to doubt the number as it came internally not for public consumption.

Personally, I think that these ballooning budget will come to a head sooner rather than later. Maybe not this generation but by the next IF the budgets keep rapidly expanding, game companies are no longer going to be able to make these games.
Maybe the biggest expense is not only labor but also the actors.
 
The leaked documents said it was over 300 million to make so I have no reason to doubt the number as it came internally not for public consumption.

Personally, I think that these ballooning budget will come to a head sooner rather than later. Maybe not this generation but by the next IF the budgets keep rapidly expanding, game companies are no longer going to be able to make these games.
How about logic? Half the game is rehashed content. No way it cost so much to make. That is the key word too "make". I'm betting atleast half this 300 million is actually the marketing budget.
 
Several hundred million dollar games are unsustainable. Cyberpunk cost 436 million to develop.

I would say that's why there is a push to move to newer technologies that make development quicker and easier line using RT global illumination and UE5.
 
How about logic? Half the game is rehashed content. No way it cost so much to make. That is the key word too "make". I'm betting atleast half this 300 million is actually the marketing budget.

Here's where all the money was spent:

 
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Several hundred million dollar games are unsustainable. Cyberpunk cost 436 million to develop.

I would say that's why there is a push to move to newer technologies that make development quicker and easier line using RT global illumination and UE5.
It didn't, but even if we say it did. 8 year dev time. It had delays, it has a big hollywood star, it was made for all platforms. It has a lot of dialogue. It was a new IP. It was one of the most visually impressive games too.

And if I'm not mistaken, CP2077 earned its cost back by pre-orders alone.

That is a stark contrast to this Spider Man 2.
 
Here's where all the money was spent:




I missed that and the Xbox ad.

Though Sony had paid for a massive 3D add on one of the screens elsewhere that was playing constantly and must have cost an absolute fortune.