Streaming/Cloud Gaming

So where in this video are Sony & MS forcing cloud gaming on us? If anything, it would seem these companies are engaging in this ecosystem incase it does work out and they arrn't left playing catch up.
 
Like it or not, the one who isn't engaging in this on some level WILL be left behind eventually.
 
Forcing? No. It's potentially much more profitable for them, so of course they're pushing it, and they'll heavily incentivize adoption up front (with low sub costs). Fine with me, as long as they retain the option for physical. I don't see any sign that they're going to eliminate that option, so I'm ok with it.