Hmmm, I guess I'll chime in with a few.
First I'll start with how TeamXbox came to be. It was late 2000 and I was working as a web designer at the University of Pittsburgh. Steve Barton also worked there in my department as a tech engineer. He and I shared an enthusiasm for video games and we were both quite intrigued by Microsoft's announcement they were working on creating a video game console. At the time this was a pretty strange concept being that everyone had associated Microsoft with Windows and software. We started following things but found it difficult to really get any decent information since most of the media wasn't really paying them much attention. Sony and Nintendo ruled the gaming world at the time so Microsoft wasn't really thought of as a serious contender to shake things up. This was also the time when people were out there scooping up URLs as if they were gold deposits waiting to be discovered. Steve suggested that we go ahead and buy a URL related to the Xbox and we started thinking of a name to register. Xbox.com was taken obviously and so was MSXbox.com. I can't even remember some of the ideas we had before we landed on TeamXbox.com. However I do remember that we thought XboxTeam would be a cool name and we actually tried to register that one first. But it was taken. Then we thought, hey flip it around. Soon as we said "TeamXbox" outloud, we knew that had a nice ring to it, even better than XboxTeam. Soon as we looked it up and saw it was available it was ours.
At that point Steve asked if I would create a landing page for it. Rather than just having a blank URL and hoping it would amount to anything, we thought if we created a landing page, we could get some attention toward it. Honestly we had no grand scheme of creating a mega site or anything like that. We really just wanted to park the domain and see what happened. I wish I could tell you we sat around and hatched some plan, masterminding what would become of TeamXbox but we didn't. We simply thought it would be a good idea to get a decent domain related to Xbox and we thought since we had it, we might as well put a landing page up for it. So I got started on a simple, yet attractive landing page. At the time the only available artwork promoting Xbox was of Raven and the giant robot from the very early concept demo along with the 3D Xbox logo.
Once we had a landing page up, we realized that it actually looked pretty good and as we searched the web for any bits of info we could find, we started posting it to the landing page. No database or CMS or anything like that. Straight up notepad and HTML coding. We'd type in the news we could find and really had no rhyme or reason to our process. You have to remember this was before blogs took over and people were used to spitting everything they thought on websites, so we were pretty new to the idea of "managing" a website. The big site for info at the time was MSXbox.com. They were really the only other ones out there doing anything, even Xbox.com was devoid of content and frankly it wasn't very impressive looking at all. MSXbox had some news flowing on their homepage, but they also had the forum started. I can't remember how many people it had at the time, but it was growing.
I think since we didn't really have a gameplan, Steve and I just started having fun with TeamXbox.com and we more or less used it to goof around and pass time while at work. We started writing some silly articles and rather than just posting news like every other site out there, we would put our own spin on things and wrote with our personalities instead. Posting what we thought about whatever rumors or tidbits of info were floating around. We also got a very basic forum going. And by basic, I mean a very, very basic tree structure type thing. Neither Steve or I were programmers and while I knew HTML and Flash, it took a lot of effort to do the most simple things. But this was a time when just making a button effect was considering pretty cutting edge on the web.
So a couple months passed and we got an email from Microsoft. At first we were like, oh crap, they're on to us and they are going to make us take our site down. But after we talked to them they told us that they really liked the overall look of our site and they appreciated our enthusiasm for the Xbox. They asked what our plans were and we pretty much told them we didn't really have any, we were just having fun along the way. Our basic approach was as we found any news or information, we would post it along with our own thoughts and any other random silliness we felt like contributing to the site. Microsoft was thrilled we were so energetic about things and they asked if we wanted to be put on their official Press Release list. Hell yes we did. So that enabled us to be on the fast track to getting direct information from the source as soon as it was made available. We also continued to communicate with the PR people from Microsoft to keep lines of communication open.
We added a chatroom to the site soon after this and while the forum was slow to grow, the chatroom took off quickly. MSXbox had the larger forum and we really weren't trying to compete with that. But we felt that adding a chatroom would add a more direct way to communicate since forum software at the time was pretty sluggish and much more like a message board than the forums we've come to understand today. Once the chatroom started picking up steam we noticed some people popping in and out that appeared to be with Microsoft. These people turned out to be J Allard and Jeff Henshaw, two of the main people at Microsoft who were responsible for putting the Xbox in motion. They liked sticking their heads in to see what the buzz was and to participate as well. The thing that always struck me about the Microsoft guys was they were not the uptight suits that we associated Microsoft execs with. They really were these rebel type guys who worked there who had an idea way out of left field and they wanted to have fun while treading in new territory. As we started talking more and more with J and Jeff, we gained their respect and more importantly we established a friendly relationship with them and started talking on personal levels rather than just Xbox or business related. They were cool guys who were excited about their work as well as the fact that these guys were out there equally as excited about what they were doing. So this mutual appreciation for each other helped us do things I don't think the other sites were capable of.
This is why we were the first site in the world to "leak" images of the prototype Xbox. It was all part of an April Fools' joke we hatched up with J and Jeff. The idea was to make it appear as though Jeff was bootlegging Xboxes from the back of his car late at night after the Microsoft offices closed. We even went so far as do a fake interview with J the day after Jeff was supposedly busted and locked out of headquarters. They provided us with phoney security cam images of Jeff "selling" Xboxes and they showed us a photo of a room of Xbox hardware that was taken apart. When we posted these images, they were the first images of the hardware anyone had seen in the public and it caused a pretty big stir. The only problem was the PR at Microsoft wasn't informed by J or Jeff and it caused a bit of a s*** storm. We had to take things down and come out and announce it was a prank, but J and Jeff were totally cool since it was mostly their idea. We thought we were screwed and would be blacklisted by MS but they took care of things and made sure there was no ill will from the company towards us. So it worked out.
Skip foward to our first E3 a month later. We had no idea what to expect but we knew we had to be there. We went and got these really cheesy TeamXbox soccer jersey type shirts made up and packed for LA. We made some press kit type packs to pass out and other than just showing up and seeing what all the hype was about, we didn't have much of a plan. Serenity, my wife then, was all about marketing TeamXbox and she wanted to have all these meetings with people, but nobody in the industry knew who we were. She couldn't really get through to anyone who mattered at the big development and publishing companies. While were pretty tight with MS, nobody else knew or cared who we were in the industry itself. They only cared about IGN and Gamespot. Everyone else was considered some kind of Geocities fansite not worth noticing.
When we told the MS guys we were making the trip to E3 they were super happy. They were impressed we were going to put forth the effort and funds to get ourselves out there, being this small site who believed in themselves and their goal of making waves in the gaming industry. We met up with J and Jeff at their hotel the night after their press conference and they were at the bar with other MS execs celebrating the events. While were all sitting at the bar, the bartender came over the J and handed him a GIANT bottle of champagne. Attached to it was a note from SEGA. It simply said, "Welcome to the game!" The MS guys were pumped up and everyone shared a toast. It was pretty surreal for me to be part of that, sitting there with these people who were responsible for making the Xbox at a moment when they were being welcomed to the industry by a company like SEGA. I knew right then and there, that TeamXbox was something special that things had come to be in a place and time that was right. This is what I was meant to do. From that moment on TeamXbox wasn't just a website Steve and I created to have some fun with, it became my passion. I knew I would stop at nothing to keep it going and these events cemented my drive.
They invited us to a giant dinner with them and a bunch of other MS and industry people to sort of celebrate their first major E3 leading up to the release in Nov 2001. This dinner was amazing. We arrived at some super exclusive restaurant in LA, somewhere around Santa Monica and we rode with J and Jeff and some other people. When we got inside, someone had messed something up with reservations and they didn't have an opening for the 12 or so people we had with us. I think it was J who whispered something to the hostess while slipping her a rather large chunk of cash. She immediately went to the back and pulled out a couple of tables, rearranged an area in the middle of the dinning room and sat us down. Wow. Just wow was all I could think to myself. I sat down and we started introducing ourselves to the other people around the table. When the guy sitting across from me shook my hand and said his name, it sounded familiar but I couldn't place it. Before long, shots were being passed around the table and we had a blast talking, joking and generally just having a hell of a good time.
Many tequila shots later, the guy across the table from me I sorta recognized but couldn't place told me that I had to finish his shot. I grabbed it, threw it down and as soon as I finished the shot, it hit me. I was sitting across the table and getting drunk with Howard Phillips, the guy who was the editor of Nintendo Power. This was the guy who had the cartoon version of himself in the magazine wearing the bowtie! Holy s***! I couldn't believe it. This was probably the first and one of the few times during my time with TeamXbox I was star struck. It was a special moment for me.
And with that, that quickly sums up the first 6-7 months of TeamXbox and the long way we came in such a short time. And to think we went from all this to having our own booth at E3 the following year...well, that's another story all its own.