I'm actually surprised it took Activision this long to start having games attached to battle.net. I really expected the last couple of Call of Duty's to be battle.net pc exclusives. Might have more to due with Call of Duty's annual nature though.
I honestly wouldn't be shocked if Blizzard was actually reluctant to the idea and maybe some oversight stepped in and pushed to make it happen. That whole "let's rename it to Blizzard App NOW!!!" thing was always kind of weird. It's even a bit goofy as far as names go and with Activision coming out on stage today, calling it Battle.net and all that, it just seems like maybe there is more to it.
Typically the two companies stay out of each others lives on things like this, almost zero cross-over.
My gut feeling is that Bungie probably wanted to take Bungie.net to the next level, from website to client/launcher and that idea got shot down by Activision. The next option was Steam, but that is a direct 30% cut from every single copy sold, plus they have to pay for advertising and face time to keep their title from being buried by the mountain of indies. I feel like the move to battlenet was out of necessity, because getting their own client going would be too much of a task to handle this late into development and after all; they are sorta part of the same company, but it is weird that this will be the only title on Blizzard App that isn't running on Blizzards servers.
Even the statement from Blizzard seemed kind of off; they pretty much state that they have no intention of adding other non-Blizzard games and kind of put this out there that it will be a one-off type thing specifically for Destiny.
Honestly, I can't blame them. Anything they add to the app will directly compete for their customers who were, before today, only seeing Blizzard ads, products and focused 100% on lining their own pockets.
Nah Sony's deal will mean they have to show it at E3 as well
Definitely. I'd expect a live stage demo at the very least along with probably some new console specific announcements.
No way Sony would dump all that cash and not use it to generate more buzz.