Xbox Rumors and Speculation
- Thread starter Andy
- Start date
https://www.mcvuk.com/business/xbox...ms-and-allowing-them-to-operate-independently
If Game Pass is to be a success then, like Netflix, it will increasingly need must-have content. Which brings us back to that huge multi-studio announcement from E3 and some insight into how that came together.
“It was special to be able to do that,” Greenberg tells us proudly, having worked with all the studios in the lead-up to the big day. “We knew we were growing our first-party investment, but to be able to time it right, there’s a lot of contracts and process you have to work through.”
Even more impressive was that the deals hadn’t leaked, making it a massive surprise: “That’s the fun part, people want to be surprised, and it was great when Phil [Spencer] went up there and announced first one, then two, three, four… five! I can’t think of an E3 were anyone’s announced even one acquisition.”
Announcing business acquisitions shows how consumers care more and more about the industry and the teams that make their games. Greenberg thinks there’s been a huge rise in the “detail and enthusiasm” that fans share with each other for their favourite games: “When we said Ninja Theory, everyone knew their pedigree, the same with Playground. And that makes it more appropriate for a show like that.”
We ask if the raft of simultaneous acquisitions amounted to a grand change in strategy, even an admittance that the breadth of the line-up wasn’t all it should have been in recent years.
“We were really deliberate in that we wanted to grow our investment in our first-party studios,” he replies cautiously. “And we were really thoughtful about how we wanted to do that, part of it is to go find some of the world’s greatest creative teams, which are independent, and which make a fit for us.
He’s keen to impress upon us that all the new studios will remain creatively independent: “This was first and foremost about finding the world’s greatest teams, who can bring new types of content to our first-party studios, and allow them to continue to operate independently,” he tells us, before adding: “If you think about a game like Hellblade, how many big companies would have greenlit a game like that? But it’s brilliant and it addresses a lot of important issues. Those are the types of teams that really inspire us and it’s a privilege to be able to work with them. For them to become part of our team provides financial security, access to resources and tech capabilities, and still the creative independence to go and do what they want to do. These teams they would have never wanted to partner and work with us if that wasn’t part of the conditions. I think we have a good track record of doing that: look at Mojang, which has stayed independent and stayed focused.
“It’s an exciting time, we’ve essentially doubled our creative studios overnight, and it just shows that commitment to invest more.”
If Game Pass is to be a success then, like Netflix, it will increasingly need must-have content. Which brings us back to that huge multi-studio announcement from E3 and some insight into how that came together.
“It was special to be able to do that,” Greenberg tells us proudly, having worked with all the studios in the lead-up to the big day. “We knew we were growing our first-party investment, but to be able to time it right, there’s a lot of contracts and process you have to work through.”
Even more impressive was that the deals hadn’t leaked, making it a massive surprise: “That’s the fun part, people want to be surprised, and it was great when Phil [Spencer] went up there and announced first one, then two, three, four… five! I can’t think of an E3 were anyone’s announced even one acquisition.”
Announcing business acquisitions shows how consumers care more and more about the industry and the teams that make their games. Greenberg thinks there’s been a huge rise in the “detail and enthusiasm” that fans share with each other for their favourite games: “When we said Ninja Theory, everyone knew their pedigree, the same with Playground. And that makes it more appropriate for a show like that.”
We ask if the raft of simultaneous acquisitions amounted to a grand change in strategy, even an admittance that the breadth of the line-up wasn’t all it should have been in recent years.
“We were really deliberate in that we wanted to grow our investment in our first-party studios,” he replies cautiously. “And we were really thoughtful about how we wanted to do that, part of it is to go find some of the world’s greatest creative teams, which are independent, and which make a fit for us.
He’s keen to impress upon us that all the new studios will remain creatively independent: “This was first and foremost about finding the world’s greatest teams, who can bring new types of content to our first-party studios, and allow them to continue to operate independently,” he tells us, before adding: “If you think about a game like Hellblade, how many big companies would have greenlit a game like that? But it’s brilliant and it addresses a lot of important issues. Those are the types of teams that really inspire us and it’s a privilege to be able to work with them. For them to become part of our team provides financial security, access to resources and tech capabilities, and still the creative independence to go and do what they want to do. These teams they would have never wanted to partner and work with us if that wasn’t part of the conditions. I think we have a good track record of doing that: look at Mojang, which has stayed independent and stayed focused.
“It’s an exciting time, we’ve essentially doubled our creative studios overnight, and it just shows that commitment to invest more.”
Wasn't sure where to put this, but this guy is a dev.....hmmmm
Texas....
Retro Studios, Certain Affinity, Armature, Arkansas Studios, Unity, Rooster Teeth? There’s more but those are the only ones I that I can think of off the top of my head, game related.
I’m getting a 343 feel to them, they’re picking up big people from everywhere to work at this new studio, I’ve submitted my resume
I’m getting a 343 feel to them, they’re picking up big people from everywhere to work at this new studio, I’ve submitted my resume
What position are you applying for?
You know someone on the inside?
graphic design and qa, I’ll take either just knowing it’ll be awesome to work within a new seed amongst veteran visionaries. Dude I’ll be an assistant or go-for
How about you just be their Starbucks barista and give them oral favors for a decent salary, benefits and 401k?You know someone on the inside?
As tempting as that may be, I’m not a fan of bitter flavors, I hate coffee.
Kinda saddened that there’s no 1st person open world option, I’m highly interested into what cdproject red will do with such a game that is cyberpunk
Think I warned everyone last year at this time. Not that my predictions are always right. (I thought Detroit Pistons drafting Darko over Carmelo, Bosh and Wade in 2003 made sense).
I said last year after we learned of Spencer’s promotion and the fact all 1st party games would be in Game Pass that Microsoft woke and was going to attempt to build a gaming Death Star. Nothing else made sense after those moves. They believe they haven’t scratched the surface (no pun intended) of gaming and are going all-in.
Only thing left aside from more studios is a PC service like Discord so they can ditch their s***ty PC storefront and be able to connect gamers across all platforms. That’s my next Microsoft gaming prediction (and I think it’ll work out better than Darko over Wade and Bosh).
I said last year after we learned of Spencer’s promotion and the fact all 1st party games would be in Game Pass that Microsoft woke and was going to attempt to build a gaming Death Star. Nothing else made sense after those moves. They believe they haven’t scratched the surface (no pun intended) of gaming and are going all-in.
Only thing left aside from more studios is a PC service like Discord so they can ditch their s***ty PC storefront and be able to connect gamers across all platforms. That’s my next Microsoft gaming prediction (and I think it’ll work out better than Darko over Wade and Bosh).
Wasn’t there talk that they’re keeping an eye out on more devs in some interviews during e3, that it was just the beginning or something, something darkside
There were murmurs of Microsoft going in on more devs and studios after E3. Jez had gotten the call.
The sleeping giant is awake. I think Microsoft is down and determined to get rid of the "Microsoft has no gamez" meme, once and for all.
I'm calling 3 more acquisitions at X0. You heard it here 12th!
The sleeping giant is awake. I think Microsoft is down and determined to get rid of the "Microsoft has no gamez" meme, once and for all.
I'm calling 3 more acquisitions at X0. You heard it here 12th!
Do you have a website or portfolio site for your works. This can be very useful.You know someone on the inside?