Pardon the Google translation:
Xbox Opens A Team In Asia To Bring Japanese Games And Gain Presence
Ink rivers have rained with respect to the abandonment of Microsoft in Japanese territory. Japan and Asia in general have been markets that have resisted Microsoft and perhaps part of the blame the Americans have not managed to manage the idiosyncrasies of these territories. What is clear is that this Achilles heel of the company, translates into a growing market that added, can surpass the American market as a whole without much trouble, leaving behind China and Korea could be a headache in the future .
The fact is that both Sony and Microsoft have tried to enter the Asian market, without excessive success. Now that the doors of a new jump are just around the corner, there are not a few companies that want to enter here.
The team of Phil Spencer has complicated in Japan,despite their efforts, is still a machine that is not well seen in this territory. But all this could change or at least, the Redmond have plans to do so and this is precisely what we tell you today exclusively.
Xbox launches to capture Japan
The Microsoft Global Gaming Partnership & Development or GGPD is a division dependent on the branch of Xbox that seeks precisely strategic alliances. Thanks to a recent job offer we have learned that Microsoft is organizing a small team of people designed to win these territories, or at least increase their presence there that is still anecdotal. There are several points that indicate the importance of this position and the strategy to be followed, including:
- The place of residence is not fixed, it requires Tokyo, South Korea or Shanghai. Also Redmond.
- The purpose of this regional team should be to close agreements with potential partners.
- The candidate will be the representative of Xbox in the territory.
- You should deal with studios and developers to detect opportunities.
- He will be in charge of several people.
For the description of this offer, the GGPD team destined for Asia, should start as soon as possible and streamline the processes, so it follows that Microsoft is in a hurry to advance work there. At present it is Cris Charla or Phil Spencer who has to close deals there, now there will be a team and a more dedicated figure.
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