LAWBREAKERS COULD FLOP BASED ON PLAYER COUNTS FROM THE STEAM BETA
http://www.githyp.com/lawbreakers-could-flop-based-on-player-counts-from-the-steam-beta/
^players per hour
There’s been a lot of hype leading up to the release of Cliff Bleszinksi’s new class-based shooter,
LawBreakers. And with all the positive media coverage regarding the outspoken
Gears of War creator’s latest project, you would think the game is on track to become another successful competitive shooter… however, that might not be case after looking at the early player counts during the game’s beta on Steam.
LawBreakers’ closed beta began on June 28 with the open beta starting two days later. Over the course of its eight days on Steam, the beta brought in a peak of 7.5k players in a single hour with the daily averages reaching as high as 3.5k players per hour over the weekend. Those lower-than-expected numbers were only enough to rank
LawBreakers as high as No. 73 on Steam’s list of most played games last week.
Learning from the mistakes of Gearbox’s
Battleborn, Bleszinksi and his team at Boss Key have been using
LawBreakers’ more realistic art direction to try and separate themselves from being compared to Blizzard’s wildly successful hero shooter,
Overwatch. However, it is worth comparing two of last year’s most talked about new hero shooters on Steam to predict
LawBreakers’ success based on early player counts.
Out of all the new games released on Steam in 2016,
Paladins retained the
highest players per hour average. The free-to-play hero shooter’s beta debuted with a peak 38k players during its first weekend last September and still ranks in Steam’s top 20 most played games averaging 25k concurrent players every day.
With the beta having 80% less players than
Paladins’ first week in early access, the numbers for
LawBreakers actually align more with one of last year’s biggest flops,
Battleborn. Gearbox’s failed attempt to go head-to-head with
Overwatchdebuted with an average of 4.5k players per hour last May and is now dangerously close to dropping
below 100 players per hour.
It’s worth noting that the beta for
LawBreakers also took place during the Steam Summer Sale – and it could be argued that the platform’s most popular week of the year helped or hurt the beta. While more users than normal were logging in to Steam last week looking for new games to play, those same users could have been more enticed to play games that were heavily discounted instead of the beta for
LawBreakers.
Early beta player counts also don’t guarantee a game’s success or failure, but a free-to-play open beta weekend for such a highly anticipated game not even debuting in Steam’s top 50 is certainly cause for concern. We’ll know for certain if
LawBreakers is a hit or miss on Steam when it launches next month on August 8, 2017.
