A few people have reported that Target shipped there XBO pre-order early. One guy, Moonlightswami, took to twitter and started posting impression. With an unwarranted void of next-gen information, it came as no surprise the Internet gobbled this up. Soon Moonlightswami was a celebrity and the story was picked up by Kotaku and The Verge.
Moonlightswami doesn't work for the gaming industry, he isn't a journalist, didn't signed any NDA and he didn't do anything unethical to obtain his Xbox. He was just a guy who got his Xbox early due to a shipping error and shared his glowing impressions with a hungry fanbase.
Moonlightswami's impressions were anything but negative. They captured minor details that fans wanted but have alluded the pre-canned PR nuggets Microsoft has doled out. He made no comparisons to the PS4 - something the game journalist would not afford MS. Pixel counts didn't cone up either, just a dude sharing his joy with others.
So after a few short hours of positive, free publicity, which has arguably done more to hype the Xbox One than months of Microsoft marketing, what was their response? Microsoft, to show their appreciation, quickly took to shutting down his videos ...then his Twitter and finally banned is Xbox.
The point to all this circles back around to the headache Microsoft has been dealing with since E3 - publicity, and Microsoft's inability to understand how to deal with it - good or bad. I get then want to keep some mystery with the Xbox One, that then want to control the flow of info until it is released but they have been doing a poor job of building hype so why look this gift horse in the mouth? No, why shoot this gift horse in the face? Its just more ugly they don't need - especially considering the positives this small "breach" has gained them.
Instead of shooting a puppy in public to stop him from barking, why not extend an olive branch. Give thanks and offer a treat to silence him. When all is said and done about this "next gen" it will be Microsoft's public relations that proves to be their largest hurdle.
http://www.theverge.com/2013/11/9/5083780/xbox-one-early-pre-order-deliveries
http://kotaku.com/and-heres-another-guy-who-seems-to-have-an-xbox-one-a-1461279632
And since I posted this we find Microsoft's Major Nelson has already been put on clean up duty again- announcing the ban will not be permanent. The same problem we have seen since E3- blindly overreact, shoot first and then send in a marketing team to try and wipe down the blood. All this could be avoided if Microsoft just thought first before shooting.
http://kotaku.com/if-youre-following-the-brouhaha-over-the-guy-who-got-an-1461436967
Moonlightswami doesn't work for the gaming industry, he isn't a journalist, didn't signed any NDA and he didn't do anything unethical to obtain his Xbox. He was just a guy who got his Xbox early due to a shipping error and shared his glowing impressions with a hungry fanbase.
Moonlightswami's impressions were anything but negative. They captured minor details that fans wanted but have alluded the pre-canned PR nuggets Microsoft has doled out. He made no comparisons to the PS4 - something the game journalist would not afford MS. Pixel counts didn't cone up either, just a dude sharing his joy with others.
So after a few short hours of positive, free publicity, which has arguably done more to hype the Xbox One than months of Microsoft marketing, what was their response? Microsoft, to show their appreciation, quickly took to shutting down his videos ...then his Twitter and finally banned is Xbox.
The point to all this circles back around to the headache Microsoft has been dealing with since E3 - publicity, and Microsoft's inability to understand how to deal with it - good or bad. I get then want to keep some mystery with the Xbox One, that then want to control the flow of info until it is released but they have been doing a poor job of building hype so why look this gift horse in the mouth? No, why shoot this gift horse in the face? Its just more ugly they don't need - especially considering the positives this small "breach" has gained them.
Instead of shooting a puppy in public to stop him from barking, why not extend an olive branch. Give thanks and offer a treat to silence him. When all is said and done about this "next gen" it will be Microsoft's public relations that proves to be their largest hurdle.
http://www.theverge.com/2013/11/9/5083780/xbox-one-early-pre-order-deliveries
http://kotaku.com/and-heres-another-guy-who-seems-to-have-an-xbox-one-a-1461279632
And since I posted this we find Microsoft's Major Nelson has already been put on clean up duty again- announcing the ban will not be permanent. The same problem we have seen since E3- blindly overreact, shoot first and then send in a marketing team to try and wipe down the blood. All this could be avoided if Microsoft just thought first before shooting.
http://kotaku.com/if-youre-following-the-brouhaha-over-the-guy-who-got-an-1461436967
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