Xbox has everything to prove at E3
Microsoft arrives in LA with a heavy weight of expectation
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Compare and contrast [Sony] with its would-be main rival, Microsoft's Xbox division, and the differences are stark. Microsoft enters E3 with an enormous weight of expectation on its shoulders. Xbox has had a tough run this generation, but for a couple of years the company has been able to stave off the worst of the criticism of its anaemic slate of software by deflecting attention onto its hugely ambitious hardware project, Scorpio. [...]
This year, however, it's time for Microsoft to put up or shut up. In the background to its hyping of the Xbox One X over the past couple of years, the company has been talking a good game on software - making all the right noises to imply that it understands that it dropped the ball on first-party titles and exclusives, and is working hard in the background to get back on track. It stands to reason that you can't do that overnight; there is an inevitable time lag between realising that you've messed up by letting your first-party studio structure fall into decay and actually getting back to the point of announcing big games again.
This year, though, it's time for the firm to deliver on all those fine words. There's no new hardware to talk about, and a lengthy reiteration of the fine features of Xbox One X would honestly feel a little desperate at this point. Microsoft needs to bang the drum for software, software, software, beginning to end. A "winning" Xbox conference would need to excite people for a platform that's under-delivered thus far, and set out a compelling vision for why Xbox remains relevant. [....]
The stakes next week are all about Microsoft, the company entering E3 with much to gain and much to lose. For Sony to lose its footing right now would require something even worse than the giant-enemy-crab debacle of the early PS3 era, while Nintendo under-performing would be widely written off as the firm simply choosing to underplay its hand at E3 again, as is its wont. But it's Xbox that has something to prove, and it's not much of an exaggeration to say that, by this time next week, we'll have a pretty clear idea of whether Xbox is going to manage to stay relevant for the rest of this hardware generation or not.
https://www.gamesindustry.biz/articles/2018-06-08-xbox-has-everything-to-prove-at-e3