Hope rekindled for Red Dead Redemption 2 - Take-Two demands "incredible quality
http://www.totalxbox.com/77146/hope...mption-2-take-two-demands-incredible-quality/
"It seems quite obvious that Red Dead is a permanent franchise."
Now just hold hard there, pardner. Pull in your horns. Red Dead Redemption 2 sounds like it's a-coming, but assuming this here Strauss Zelnick of Take-Two Interactive isn't spinning us a yarn, it's a fair ways over the horizon.
Red Dead is one of Take-Two's "permanent" franchises, according to Zelnick. How does one create a "permanent" Take-Two franchise? By letting the developers take their time to achieve the best results. "The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn't really what consumers want," Zelnick observed during an analyst conference attended by
Gamespot.
Zoom
"Consumers want better, not more," he continued. "So our selective approach, which we've taken since '07 I think has paid off. Now, we have gotten more by taking that approach; we've launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their lustre and some will hopefully be permanent.
"I pretty much know the ones that I can assure you are permanent," he added, teasingly. "It's obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others.
"But not everything is going to be a permanent franchise. We can do very well even if it's not. I would like to see us grow with a couple more great franchises in the next couple years and we're launching Evolve; we have very high hopes for that."
Rockstar has repeatedly
assured Red Dead fans that the IP has a future over the past few years, but has declined to commit to a name, date or release platform