Sony has purchased Bungie - Their Final Shape

They paid a high price, higher than the company was valued at but you have it backwards, they didn't own s*** before Destiny so why would they be worth that much then?


Coming off s*** hot Halo series with massive buzz for whatever they had planned next
 
Yes, Destiny makes money. How much is anyone's guess since they don't release figures. But the fact that Activision walked away says a lot. And its not like Bungies doesn't have expenses like the hundreds of employees they have working on Destiny. For one relevant IP, seems like Sony overpaid.
They have a large team but they are also working on more than one game, COD requires 4 large devs plus a bunch of smaller ones its likely over 2500 people are working on COD at all times where a game like Destiny probably has a few hundred, not insignificant but nowhere near as expensive.
 
Destiny brings in hundreds of millions of dollars a year without having to make annual releases, it's not a bad investment it's just long term. I do wonder if there was a bidding war of some kind going on behind the scenes that got the price up to what it is though, it's hard to believe that was what either side thought Bungie was really worth unless Sony just really wanted them. Personally, I haven't played Destiny 2 since about 3 weeks after launch but I'm just not much of an online gamer so this doesn't do anything for me one way or the other either.

It seems like people want everything to be about console wars though, spend a huge amount of money on a company just to take their games away from other players which dramatically decreases the value of the company you just spent billions on, virtually ensuring you'll never make that money back. There is no one company that can be purchased that will take the majority of players from one platform to the other, the vast majority of PS4 owners didn't buy a COD game, most xbox one players didn't buy Destiny 2 etc.

I think you hit the nail on the head. There was probally a quiet bidding war going on behind the scenes. And it may not have been the usual suspect either. I could easily see EA , Tencent or even Epic smelling blood in the water and trying to acquire Bungie along with Sony and Microsoft and arbitrarily pushing to price up to freeze out a competitor.
 
Coming off s*** hot Halo series with massive buzz for whatever they had planned next
They still didn't own a thing so whatever they were going to do was a gamble, it would be insane to think they'd be worth $3.6 billion without actually owning Halo, the reason they were recently valued at over $2Billion was because of Destiny 2, activision only spent like $100 million on their original deal with Bungie, of course Activision didn't get to own the IP that Bungie was creating either which was smart on Bungies part. Either way Sony spent more than Bungie was worth but you are wrong in saying Bungie would have been worth this much before Destiny IMO.
 
I think you hit the nail on the head. There was probally a quiet bidding war going on behind the scenes. And it may not have been the usual suspect either. I could easily see EA , Tencent or even Epic smelling blood in the water and trying to acquire Bungie along with Sony and Microsoft and arbitrarily pushing to price up to freeze out a competitor.
As much as Spencer talks about playing Destiny and his recent comments about how he thinks Bungie would be able to fit in Xbox's current make up I figured he'd be making a play for them at some point.
 
This isn't the same:
Bungie is ONE developer.
Activision is an ENTIRE publisher.

1 developer < many developers/publisher.


But still. Why try to suck Sony and Bungies dicks with the 2nd bit? ;)

No one knew about MS/Activision or Zenimax for that matter.
 
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They have a large team but they are also working on more than one game, COD requires 4 large devs plus a bunch of smaller ones its likely over 2500 people are working on COD at all times where a game like Destiny probably has a few hundred, not insignificant but nowhere near as expensive.
Well, CoD makes billions with each release.........BILLIONS. And Activision wouldn't make those resources available if it wasn't super profitable for them. That's the only reason why they have so many working on one yearly IP. I don't even play CoD anymore. But it dwarfs anything Bungie has put out in terms of profits generated.
 
I think you hit the nail on the head. There was probally a quiet bidding war going on behind the scenes. And it may not have been the usual suspect either. I could easily see EA , Tencent or even Epic smelling blood in the water and trying to acquire Bungie along with Sony and Microsoft and arbitrarily pushing to price up to freeze out a competitor.

Don't Tencent own a bit of them anyways(or did)?
 
As much as Spencer talks about playing Destiny and his recent comments about how he thinks Bungie would be able to fit in Xbox's current make up I figured he'd be making a play for them at some point.
Given Bungie's history with Microsoft, I don't think Bungie was too keen on coming back. And if they did, I wager the price would have been MUCH higher than what Sony paid for them.


Don't Tencent own a bit of them anyways(or did)?

Last time I checked, Tencent put in a 100 million investment into Bungie and got a minority stake in the company. Don't know what their position is now.
 
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I don't know guys. PlayStation is extremely successful. They must see potential.

100%. I'm certainly shocked at the selling price compared to Bethesda, but it's not like I have any remote idea what the real world sales and profit margins look like for these companies, or what they have cooking for the future.

There are companies out there I'd have hated to see Bungie get purchased by, I have no complaints seeing them go to Sony.
 
Given Bungie's history with Microsoft, I don't think Bungie was too keen on coming back. And if they did, I wager the price would have been MUCH higher than what Sony paid for them.




Last time I checked, Tencent put in a 100 million investment into Bungie and got a minority stake in the company. Don't know what their position is now.


Ha!
“a big part of our focus is to self-publish in the future,” rather than replying (sic) on other companies such as Microsoft or Activision.
 
100%. I'm certainly shocked at the selling price compared to Bethesda, but it's not like I have any remote idea what the real world sales and profit margins look like for these companies, or what they have cooking for the future.

There are companies out there I'd have hated to see Bungie get purchased by, I have no complaints seeing them go to Sony.
That's the thing that baffles, the price paid. With Bethesda MSFT got a whole suite of profit generating IP. Clearly Sony sees something I don't, but damn that's a large price for one developer with one IP. Ohh well, it should calm the shareholders for a bit.
 
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Given Bungie's history with Microsoft, I don't think Bungie was too keen on coming back. And if they did, I wager the price would have been MUCH higher than what Sony paid for them.




Last time I checked, Tencent put in a 100 million investment into Bungie and got a minority stake in the company. Don't know what their position is now.
The thing is they offered to MS cheaper than what Sony paid for.
 
That's the thing that baffles, the price paid. With Bethesda MSFT got a whole suite of profit generating IP. Clearly Sony sees something I don't, but damn that's a large price for one developer with one IP. Ohh well, it should calm the shareholders for a bit.
I agree, or they are on praying that it works out for them. SONY and Microsoft are not even on the same level.
 
That's the thing that baffles, the price paid. With Bethesda MSFT got a whole suite of profit generating IP. Clearly Sony sees something I don't, but damn that's a large price for one developer with one IP. Ohh well, it should calm the shareholders for a bit.

Yeah, there must be way more people still playing Destiny than I'd have ever imagined. If you'd have told me it was a nearly dead game and Bungie was close to going out of business today instead of this news, I'd have believed you. :laugh:
 
When it comes to Destiny I hope the acquisition will mean better content for the game, Bungie put out better DLC when they were with Activision. The only downside will be exclusive content for Playstation like how it was during Destiny 1.

Other than that it would be silly if eventually Bungie doesn't make an exclusive game for Sony.
 
I wonder if Bungie was able to get that price by saying "well, others are out there looking for new gaming acquisitions, shall we wait until we hear back with a counter offer from them?"

Personally, I think the real gold in the deal was not in gaming. Its the secret files/data Bungie has from the results of their research into turning gamers into cash registers. :hehe:
 
I don't know guys. PlayStation is extremely successful. They must see potential.
Not to discredit Bungie or anything, I just don't get the price that they were asking. I guess Sony got suckered and thinking they need a good shooter because COD just took a major wind out of them.

I think Activision made a bigger impact on Sony than we believe.

If Microsoft pulls another big one like a Zenimax of Activision, it could be game over for Sony and go software like Sega.
 
The funny thing about this is this has nothing to do with Activision-Microsoft's deal if it's true this deal was already brewing around half a year ago.

Clearly Sony sees something in Bungie, we'll see in the near future if it pays out.
 
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