The Interviews Of Phil Spencer - To P3 And Beyond


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Sep 11, 2013
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It does appear to be an arms race. Everyone's getting incredibly acquisitive at the moment. So, aside from Activision and potentially what happens there, are you still looking to remain acquisitive because you've got Tencent really starting to get involved in the space now. You've got Sony nibbling at the edges. Or is it just about waiting and seeing what happens with Activision and then pressing pause for a little bit in terms of buying up other studios?

Phil Spencer:
Yeah, I mean you mentioned it, you nailed it. This is such a competitive market. I don't think we get to press pause on anything. Uh you know, Tencent is the largest gaming company on the planet today and they continue to heavily invest in gaming content and game creators. Sony is a larger business than we are in gaming today and they continue to invest. When you look at the investments that we've made, it's a highly, highly competitive market. We strive to be a major player here. We want to deliver great content for our players and we're going to remain active. Like I said, whether that's investing in our internal teams that are already building great games that people know and love. Whether it's building new partnerships.

And one of the things I love about coming here to Tokyo is the developers. I get to meet with the new partnerships we have with people like Kojima Productions and going to talk with some of our existing publishing partners and independent creators about games that we want to build. And if it turns into acquisitive M&A work, we're active there too. So the work for us never ends. It's a competitive market and I want to make sure Xbox is at the forefront of innovation and competition.