As, it seems, with most Japanese game companies, Capcom only has their ignorance to blame. Instead of following and moving with the time, they stick to their old outdated business structure and practices. They kept heavily outsourcing work, and they didn't move with the digital uprising.
You know something is really wrong when your games sell well, yet, you keep losing money.
Funny thing is, this deal with Sony will ultimately not help them. Sony will be taking the vast majority of profits, and Capcom is most likely still going to post losses at the end of their next fiscal year--post SF5.
Please post details of SFV exclusivity.