Exactly. All these games companies have games that might not interest enough for a day one purchase, but still look like something you might enjoy. Dead Space for example was one of those for me, but once I picked it up at a huge discount I loved it, and bought the following two games on day one.
You get it (as usual ), This post sums up where EA is tapping into a HUGE opportunity. "Hey gamers, for a very low entry fee you can have a go at some titles you may have never tried before or haven't bought in years...we think you will like them enough to buy the next version coming out."