Oh please. It has been well praised for months from from early previews to official infio videos.Well praised.....its only been out barely two weeks with minimal gaming news coverage and with most likely a spike in youtube creators making vids about farming. Its generated a slight buzz among gamers who look for gaming news, but the way you put its like the demo has gone viral.
Meh, it doesn't matter. I just hope the full release is fun.
But lets blame marketing like it is the mid 90's.